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V8® Introduces New Plant-Powered Beverage with Launch of V8+Hydrate


First Ever Beverage to Use Sweet Potatoes to Achieve Superior
Hydration with Natural Electrolytes

CAMDEN, N.J.–(BUSINESS WIRE)–Aug. 23, 2018–
Campbell Soup Company (NYSE:CPB) the makers of V8®, today
announced the launch of V8+Hydrate™,
a new plant-based hydration beverage that harnesses the natural goodness
of sweet potato juice. This category-changing beverage taps into the
naturally occurring electrolytes and glucose of the sweet potato and
perfectly blends it with water—creating an isotonic beverage that
quickly replenishes fluids and nutrients.

This press release features multimedia. View the full release here:

V8® Introduces New Plant-Powered Beverage with the Launch of V8+Hydrate™, now available in three uni ...

V8® Introduces New Plant-Powered Beverage with the Launch of V8+Hydrate™, now available in three unique flavors: Orange Grapefruit, Strawberry Cucumber and Coconut Watermelon. (Photo: Business Wire)

With only 45-calories in each 8-oz can, V8+Hydrate has one full
serving of vegetables, no artificial sweeteners, is non-GMO, gluten free
and vegan friendly. The refreshing plant-powered hydration drink is
available in three unique flavors: Strawberry Cucumber, Coconut
Watermelon and Orange Grapefruit. In a recent consumer study, V8+Hydrate
Strawberry Cucumber was proven to have a preferred taste over the
leading plant-based water, Vita Coco Pure Coconut Water.

“As the vegetable
experts for over 80 years, we know our consumers are
seeking to live healthier lifestyles and turning to products that
contain added nutrients and functionality,” said Diego Palmieri, Chief
Marketing Officer of U.S. Meals & Beverages at Campbell Soup Company. “V8+Hydrate
is a beverage that responds to key consumer demands with a clean, crisp,
great taste, and at a more accessible price point. Whether you’re on the
go, or just finishing your work-out, V8+Hydrate brings a
full-suite of benefits to the table through the inherent goodness of
sweet potatoes.”

The 8-ounce, perfect for quick consumption can is now shipping to
retailers nationwide with a suggested retail price of $4.99/6-pack.

For more information, visit

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder’s of
Hanover, Lance, Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory
Pretzel Crisps, Pop Secret, Emerald, Late July
 and other brand
names. Founded in 1869, Campbell has a heritage of giving back and
acting as a good steward of the planet’s natural resources. The company
is a member of the Standard and Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]

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