Skip to content
Newsroom

Who Helps You Mom?

News

Raising a child is a singular experience, but it’s rarely done single-handedly. Indeed, especially as today’s definition of “family” expands beyond the traditional stereotype of two parents and a couple of kids, moms rely on a diverse network of family and friends to help them succeed.

In honor of Mother’s Day – observed in Canada, the U.S., Australia, China, and many other countries yesterday, Sunday, May 10 – Campbell Canada tapped into the social media conversations at #theMotherhood to celebrate the wonderful things moms – and their network of family and friends – bring into their children’s lives.

“We know that moms are amazing and that they manage to do so much for so many people,” said Karen Lee, Director-Activation and Integrated Marketing Communications. “But moms know that it takes a village to make the awesome people of tomorrow a possibility. So now, moms can give a little love back and welcome those people who help them out into #theMotherhood.”

Since Monday, May 4, the team has posted three heartwarming videos asking Canadian moms the question, “Who helps you mom?” then surprising those individuals who helped them by delivering a special message of thanks.


Emily helps her sister Mercedes, and brother-in-law Claude, raise their three children. “I am so glad that you are with me all the time, by my side, and I love you,” Mercedes said in a video before presenting Emily with Campbell’s gift of a flight home to the Philippines to spend time with her own mom.


Single mom and entrepreneur Saadia is grateful to her parents, Muzaffar and Fouzia, for co-parenting her son. Campbell surprised the family with a weekend getaway.


“They’re incredible together…. She treats him the way I do,” said Melissa of her son’s stepmom, Lena. Campbell facilitated Melissa’s personal, touching message to Lena, and gave the family a weekend getaway.

“We knew that for many moms, the reality of parenting today is relying on a network of support to help raise their families,” said Jennifer Blackburn, Director of Soup and Simple Meals, Campbell Canada. “We wanted to give these moms a platform to acknowledge the wonderful people in their lives who help them by sparking a movement to welcome them to #theMotherhood. It’s so important to pause to show our gratitude. And for a little fun, we decided to surprise them with some recognition for what they do for moms every day.”

Share
FacebookTwitterLinkedInShare
News

Join our mailing list

Sign up to get the latest company news. Delivered from our family to yours.