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Workplace by Facebook is Working to Help Transform Our Culture at Campbell


By: Kristin Ennis, Internal Communications Lead


Our nearly 150-year heritage is one of the many things that makes working here special and adding to that is a culture that encourages disruption, ownership and inclusion.


But while we absolutely cherish our iconic history and our Values, we also have to ensure we’re keeping up with – and even ahead of – the seismic changes in the world so we can remain relevant to our consumers and our employees.



So you can imagine my reaction when our internal communications survey results uncovered that only 18% of employees thought our communications were timely. We knew we needed to change and modernize how we were talking (and engaging) with our people.


When we began our search for the best platform to encourage our people to connect with each other and how we as a department can communicate news, we looked at the data. 70% of employees were already using Facebook in their personal lives, so Workplace by Facebook seemed an ideal fit.


We launched Workplace to about 5,700 colleagues and in just nine months we completely transformed the way we were communicating. We saw a significant increase in engagement metrics including a 120% increase in average readership, 200% increase in average reactions and a remarkable 234 % increase in commenting.


Today, our employees are more connected than we’ve ever been. We have our chefs going live with culinary pop-ups around our HQ, marketers sharing best practices, employee affinity groups creating events, executives commenting and engaging with employees at every level of the company—and not just in the U.S.!



We’re sharing insights, stories and ideas across departments, functions, continents and even other companies. Every employee around the world is helping us transform our culture —one engagement at a time.





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