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The scoop on soup: Our latest soup innovations

Our Food

It’s soup season! Our latest soup innovations are here to bring delicious and simple options to your family’s menu. From better-for-you favorites, to savory and slow-cooked snacks, our team created a little something for everyone. Which soups are first on your list to try?

The new Well Yes!

New Well Yes! soups are here, with nutritious ingredients and delicious taste to fit into your daily routine. Over the past year, our team of product developers, chefs, nutritionists, and marketers worked together to create 14 new and reformulated soups. They modernized the recipes to include simple, real ingredients, like bone broth, cauliflower and chickpeas, that align with evolving consumer tastes.

“The whole team really rose to the challenge when creating and reformulating the new Well Yes! collection,” said Ericha Grace, MS, NDTR, Nutrition Scientist. “We never compromised when it came to nutrition, taste, or cost—creating affordable soups that you can feel good about eating.”

When early testing began of the new and reformulated soups, the team faced a new challenge. “The COVID-19 pandemic forced us to get creative when evaluating early production of the new soups,” said Andy Narotsky, Product Development. “Our team tested them at home and discussed feedback virtually. This let us mimic a larger team inspection while we worked from home.”

Early production runs of Well Yes! Tomato & Sweet Basil is taste-tested and evaluated from home

The new varieties are on shelves now, delivering unique ingredients and positive nutrition, proving that delicious and nutritious do not have to be mutually exclusive. Take New England Clam Chowder, one of our team’s favorites. Well Yes! New England Clam Chowder is made with cauliflower instead of cream, delivers 10 grams of protein and 30% daily veggies per can, and contains 25% less fat than leading varieties.

soup cans

New Campbell’s Well Yes! soups

With the new Well Yes! comes a new “Eat Bright” digital advertising campaign – featuring Mindy Kaling. The campaign aims to celebrate the power of positive nutrition and encourage everyone to eat, think and live bright.

From Italian-Style Wedding to Butternut Squash Bisque, check out all 14 flavors, and follow Well Yes! along its campaign’s journey via Instagram and YouTube.

Heat, sprinkle, enjoy

Campbell’s Slow Kettle Style Soups with a Crunch are now available nationwide! Bringing a savory crunch to your favorite creamy soups, they’re perfect for keeping you going all season long. These pairings include varieties like Creamy Tomato with parmesan crisps and tomato basil croutons and Broccoli Cheddar with cheddar cheese crisps and seasoned croutons.

Campbell’s Slow Kettle Style Soups with a Crunch have that great crunch factor—to help fuel your day,” said Scott Bortz, Associate Marketing Manager. “It’s a quick and convenient snack for anyone to enjoy.”

Find your favorite to try today.


Campbell’s Slow Kettle Style Soups with a Crunch

Bring a love of learning to the table

Last winter, we noticed the popularity of both our tomato soups and our kid’s soups. Which made us think—what if we combined them? Enter: Campbell’s Tomato A-Z’s, a new kid’s soup with a tomato base that brings learnings to mealtime!

“Until now, our kid’s soup collection was exclusively chicken noodle,” said Katie Leber, Associate Marketing Manager. “We thought it was time to introduce kids to another Campbell’s classic, tomato!”

Tomato A-Z’s was crafted with kids and parents in mind, providing a full serving of veggies in every bowl, no MSG added, no high fructose corn syrup, and no artificial flavors or colors from artificial sources. It’s a kid’s soup you may just want to sneak a spoonful of

Check out all our new kid-friendly soups.

Campbell’s Tomato A-Z’s, our first tomato-based kid’s soup

Classic favorites with new twists

Chicken is the most consumed protein source in America, so we made Campbell’s SpaghettiOs with Chicken Meatballs. It’s the SpaghettiOs taste you know and love, now with chicken meatballs and 20% of daily vegetables based on 1 cup serving.

Campbell’s SpaghettiOs with Chicken Meatballs

Looking for a warm and savory nutritious snack? Swanson’s Sipping Chicken Bone Broth – now in new flavors like Moroccan Spice and Chinese Five Spice—is a simple, flavorful way to add collagen protein to your on-the-go lifestyle.

Swanson Sipping Bone Broth, Chicken with Moroccan Spice

Condensed soups from Pacific bring organic and gluten-free options to help you whip up a family favorite any night of the week. Now available in cans – the most recycled packaging in the United States – choose from Gluten-Free Cream of Chicken Soup, Vegetarian Gluten-Free Cream of Mushroom or Cauliflower.

Pacific Foods Organic Cream of Mushroom Condensed Soup

Explore all our soups and broths to find your new favorite.


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