New Soups, Including Nine Light Varieties, Contain Short List of
Ingredients People Can Readily Recognize
CAMDEN, N.J.–(BUSINESS WIRE)–Sept. 3, 2008–Consumers are
becoming more label conscious, and according to recent research, more
than half of those surveyed said they are reading the information
because they’re curious about what’s in their food.(1) This fall,
Campbell Soup Company (NYSE:CPB) is launching Campbell’s(R) Select
Harvest(TM) soups that are made from only ingredients people can
readily recognize, and the label is designed to cleanly and simply
identify exactly what is and is not in each soup.
“The new Select Harvest line is an important step in the company’s
journey in offering delicious soups made from high-quality ingredients
that are familiar and desirable to families who enjoy our soups,” said
Colin Watts, General Manager, Campbell Soup Company. “These new soups
also demonstrate our continued commitment to reducing sodium, with
each of the 44 soups meeting the government’s healthy sodium
guidelines. You can expect more in the way of cleaner, simpler labels
and lower sodium products.”
What’s In, What’s Out
Select Harvest soups are made from real, high-quality ingredients,
including 100% natural white meat chicken, pasta made with whole
grains and all natural chicken stock. Plus, Campbell has added a
unique, lower sodium natural sea salt, which enables each Campbell’s
Select Harvest soup to meet the “healthy” sodium level of 480mg per
serving while still delivering great taste.
For ingredients that may be unfamiliar to people, Campbell has
clearly explained what the ingredient is on the label. For example,
maltodextrin, which is a carbohydrate made from potato or corn starch,
is called out and defined next to the overall ingredient list.
Equally important to the ingredients Campbell put in Campbell’s
Select Harvest soups, is what Campbell left out. None of the soups
contain MSG(2) , high fructose corn syrup, hydrogenated oils or
“Soup is the ideal, healthful start to a balanced meal, and
Campbell’s Select Harvest offers people a great-tasting soup that they
can feel great about eating,” said Watts.
The product line features 44 soups that meet different tastes,
wellness and lifestyle needs. Soup varieties include:
-- Campbell's Select Harvest - Whatever mood you're in, these soups offer exciting new varieties including, Chicken, Vegetable, Meat and Seafood. -- Campbell's Select Harvest Healthy Request(R) - Includes four delicious varieties that all meet government criteria for "healthy" foods. -- Campbell's Select Harvest Light - Includes nine new soups at 80 calories or less per serving, with four soups at 50 calories per serving. All the Light soups are low in fat, saturated fat and cholesterol and qualify as heart healthy.
In addition to being “clean” – Campbell’s Select Harvest soup
labels are also “green” – printed with paper made with 75 percent
recyclable fiber content and use soy ink.
On store shelves beginning August 2008, Campbell’s Select Harvest
soups are available in 18.6 ounce cans and 15.4 ounce microwavable
bowls at supermarkets, mass merchandise and club stores nationwide.
The suggested retail price is $2.39 for the cans and $2.59 for the
bowls. For more information about Campbell’s Select Harvest soups,
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
(1) “Label Reading from a Consumer Perspective,” the Hartman
(2) Some of the soups contain yeast extract, a natural ingredient
that contains a small amount of naturally occurring monosodium
glutamate. Naturally occurring glutamate is also found in foods like
mushrooms, cheese and tomatoes.
MULTIMEDIA AVAILABLE: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5768842 CONTACT: Campbell Soup Company Juli Mandel Sloves (856) 342-3717 [email protected] or Weber Shandwick Michelle Martin (312) 988-2057 [email protected] SOURCE: Campbell Soup Company