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Americans are On the Go … and Now, So is Their Soup; Campbell Soup Company Launches “M’m! M’m! Good! To Go” Line of Microwaveable Soups

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CAMDEN, N.J., May 6, 2003 (BUSINESS WIRE) — Campbell’s soup has always been “M’m! M’m! Good!” Now, America’s favorite soup is “M’m! M’m! Good! To Go.”

Campbell Soup Company unveiled its “M’m! M’m! Good! To Go” line of microwaveable soups at the Food Marketing Institute show in Chicago on May 5. Building on the initial success of Campbell’s Soup at Hand soup, a line of sippable soups introduced in 2002, the company launched seven new varieties of Campbell’s Soup at Hand soup and will offer its most popular ready-to-serve soups, Campbell’s Chunky soup and Campbell’s Select soup, in 15.25 oz. microwaveable bowls.

“We’ve heard from consumers across the country who love our soup, but want a more convenient and portable way to enjoy it,” said Jeremy Fingerman, president of U.S. Soup, Campbell Soup Company. “Whether they’re looking to snack on the go or sit down for a meal, soup lovers will find satisfaction in our `M’m! M’m! Good! To Go’ line of soups.”

The “M’m! M’m! Good! To Go” line of microwaveable, ready-to-serve soups will arrive on store shelves beginning in August. The line includes:

	   --  Seven new varieties of Campbell's Soup at Hand soup, including
        Chicken with Mini Noodles, Chicken and Stars, Creamy Tomato,
        Mexican Style Fiesta, New England Clam Chowder, Pizza and
        Velvety Potato. Three of the varieties - Chicken and Stars,
        Mexican-Style Fiesta and Pizza - are meant to appeal to
        "tweens" and teens specifically. Since being introduced last
        year, each of the four original varieties of Campbell's Soup
        at Hand soup - Classic Tomato, Creamy Chicken, Cream of
        Broccoli and Blended Vegetable Medley - are among the top 20
        percent of ready-to-serve varieties. The suggested retail
        price for Campbell's Soup at Hand soup is $1.49.

	   --  Six varieties of Campbell's Chunky soup in new portable,
        microwaveable 15.25 oz. bowls, including Beef with Country
        Vegetable, Chicken & Dumplings, Classic Chicken Noodle,
        Grilled Chicken with Vegetables & Pasta, Grilled Sirloin Steak
        with Hearty Vegetables and Sirloin Burger with Country
        Vegetables. Campbell's Chunky soup is America's leading
        ready-to-serve soup. The suggested retail price is $2.19.

	   --  Four varieties of Campbell's Select soup, also in new
        portable, microwaveable 15.25 oz. bowls, including 98% Fat
        Free New England Clam Chowder, Beef with Portabello Mushrooms,
        Chicken with Egg Noodles and Italian Style Wedding. In its
        first year of national distribution, Italian Style Wedding has
        quickly become one of the most popular varieties of Campbell's
        Select soup. The suggested retail price is $2.19.

According to National Eating Trends, 59 percent of meals are rushed, 44 percent of women carry lunch to work or school and 34 percent of lunches are eaten on the run. Soup is consistently a top choice for consumers preparing lunch at home, but falls low on the list for out-of-home lunch choices. With simple microwave preparation and portable packaging, the new “M’m! M’m! Good! To Go” line addresses the needs of busy consumers and tackles the number one barrier to eating soup outside of the home – convenience.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverage, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco-American” canned pastas and gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and “McDonnells” brands. The company is ably supported by approximately 25,000 employees worldwide. For more information on the company, visit Campbell’s website on the Internet at

Note: A photo is available at URL:

SOURCE: Campbell Soup Company
PHOTO: bb1

Weber Shandwick Worldwide
Alan Kercinik, 312/988-2178
[email protected]
Campbell Soup Company
Kate Shields, 856/342-6037
[email protected]
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