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America’s New “Red-Hot” Party Dip Merits Its Very Own Website

Frank’s® RedHot® and Swanson® Premium Chunk Chicken Unveil www.buffalochickendip.com as Recipe Surges in Popularity



CAMDEN, N.J., January 28, 2009 – Swanson® Premium Chunk Chicken, in partnership with Frank’s® RedHot®, announces the launch of www.buffalochickendip.com, a website dedicated to the hottest recipe since Campbell’s® Green Bean Casserole. With a taste profile similar to traditional buffalo wings, Frank’s® RedHot® Buffalo Chicken Dip is the perfect party dish because it’s easier to make and far less messy to eat. The new website provides a printable recipe and tips for making and serving the popular dip.


Over the past year, Buffalo Chicken Dip has attracted a large fan base, recently receiving recognition as one of the top 100 recipes of 2008 on the popular Recipezaar website (actual ranking: 28). “People were raving about this hot new party dish and actively searching for the recipe, so we created a dedicated site for Buffalo Chicken Dip! It’s that good,” said Jina Sohn, Swanson Chicken brand manager. “Best of all, the site is up and running just in time for Super Bowl XLIII, where people who serve or bring Buffalo Chicken Dip to parties are guaranteed to score big.”


According to Cindy Ayers, Vice President, Campbell’s Kitchen, “Practically overnight, this recipe became one of the most prepared, served and requested recipes of the season. And once you’ve tasted it, you can immediately see why. It offers the same delicious combination of flavors as Buffalo Chicken Wings, but with so much less work. And you don’t have to start with raw chicken and go through all the work of preparing it – Swanson’s done the work for you. In fact, the moist, tender texture of Swanson Premium Chunk Chicken is perfect for this wonderful party dish.”


About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com. For more information on Swanson Premium Chicken, visit www.swansonchicken.com.


CONTACTS:
John Faulkner
Campbell Soup Company
(856) 342-3738
[email protected]


Jessica Phelan
Vault Communications
(610) 455-2741
[email protected]