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Big Ten Conference and Campbell Snacks Announce New Partnership

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New partnership elevates fan experience with eye catching grocery store displays, fan sweepstakes to Big Ten Football Championship Game and digital media presence

Camden, NJ (September 29, 2022) – The snacking brands fans know and love have joined forces with the Big Ten Conference and Big Ten Network in a new partnership announced today by Campbell Snacks, the $4 billion snacking division of the Campbell Soup Company.

The new partnership elevates the fan experience at home, at the store, at the game, and on your mobile device with innovative digital ads, fun, interactive in-store displays and in-game opportunities.

Big Ten Conference fans nationwide will see their favorite Campbell’s game day snacks, such as Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand and Cape Cod potato chips on the Big Ten Network’s social and digital platforms as well as the Fox Sports App, a leading streaming platform.

Get a sneak peak of the digital ads here.

Elevating the shopping experience in stores

At the store, consumers will be greeted with new in-store displays that proudly showcase Campbell Snacks and the Big Ten Conference brand. Plus, fans will be able to enter a sweepstakes that sends a lucky winner and their guest to the Big Ten Football Championship Game and an exclusive VIP tailgate party in Indianapolis, IN.

“We’re proud to partner with the Big Ten Conference, the prestigious 126-year-old collegiate athletics conference, and expand our Snacks’ footprint while bringing even more life to the tailgate and homegate experience,” said Stephen Chriss, Vice President Digital Commerce & Omni-Shopper Marketing. “This exciting new partnership demonstrates how we are continuing to elevate the fan experience for millions of college sports fans and our consumers – at home, the store, and at the game.”

“As the home to numerous world-famous brands, Campbell Snacks is a new and welcomed partner for Big Ten Conference fans and alumni,” said BTN Vice President of Sales, Jack Brown. “We are looking forward to working with Campbell to deliver fresh experiences – digitally and in person – alongside the tradition of Big Ten athletics.”

About The Big Ten Conference & Big Ten Network

The Big Ten Conference ( is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching, and public service. Founded in 1896, Big Ten Conference has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness, and competitiveness. The broad-based programs of the 14 Big Ten Conference institutions will provide over $200 million in direct financial support to more than 9,800 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013.

A joint venture between the Big Ten Conference and Fox Networks, Big Ten Network is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 2,200 live events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The Fox Sports App is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Network events include football, men’s and women’s basketball games, dozens of Big Ten Olympic sports and championship events, studio shows and classic games. With over 1,700 events annually, B1G+ is the subscription streaming service for thousands of live non-televised games, next day on-demand archives, 14 school channels programmed 24 hours a day and access to Big Ten Network’s library of previous season classics and original programming. Original programming highlights activities and accomplishments of some of the nation’s finest universities, including the Emmy-nominated The Journey.The network is carried by all the major video distributors across the United States and Canada, such as DIRECTV, DISH, Verizon FiOS, Charter Spectrum, Xfinity, Altice USA, Cox Contour TV, Mediacom, Astound Broadband and approximately 300 additional video providers across North America. Big Ten Network is also available through the majority of streaming providers, including DIRECTV Stream, fuboTV, Hulu + Live TV, Sling TV, Vidgo and YouTube TV. For additional information, please visit

About Campbell Snacks
Campbell Snacks is the nearly $4 billion snacking division of Campbell Soup Company (NYSE: CPB). Campbell Snacks includes Lance cookies and crackers, Goldfish crackers, Snyder’s of Hanover pretzels, Late July tortilla chips, Kettle Brand potato chips, Cape Cod potato chips, Snack Factory Pretzel Crisps, Pepperidge Farm cookies and bread and more. For more than 150 years, Campbell (NYSE: CPB) has been connecting people through food they love. Generations of consumers have trusted Campbell to provide delicious and affordable food and beverages. For more information, visit or follow company news on Twitter via @CampbellSoupCo.


Pat Kenny, Director of Communications, Big Ten Network

[email protected], 312-665-0713

Josh Simeone, Communications, Campbell Snacks

[email protected], 856-930-1189

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