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Campbell Announces First Entry into Organic Market with Campbell’s Organic Tomato Juice

Press Releases

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 15, 2003–Campbell Soup
Company (NYSE:CPB) is launching its first certified organic product,
new Campbell’s(R) Organic Tomato Juice. Made from 100% certified
organic tomatoes, the new juice variety carries the United States
Department of Agriculture (USDA) Organic Seal. It will be available in
46-ounce, multi-serve plastic bottles at mainstream and specialty
supermarkets nationwide by November.

The launch of Campbell’s Organic Tomato Juice marks Campbell’s
foray into the organic arena. The organic food aisle is one of the
most vibrant sections in today’s supermarket environment, having grown
15-20% annually over the last 10 years, according to the Organic Trade
Association, a membership-based business association representing the
organic industry in the United States, Canada and Mexico.

“Campbell recognizes the tremendous growth in organic products and
as the number one national brand, we wanted to expand our offerings to
give consumers an organic option within the tomato juice category,”
says Sean Connolly, Vice President/General Manager of Campbell’s
Beverage Division. “We are very excited about the opportunities that
this new product represents.”

Campbell’s first organic tomato varieties were planted in April,
bred from seedlings selected by Campbell’s Seeds Company in Davis,
California. Campbell contracts with certified organic farmers in
California who meet the highest standards to grow Campbell’s organic
vine ripened tomatoes. The tomatoes were harvested in early August and
processed on certified lines in Campbell’s Sacramento facility within
48 hours. The juice started shipping to stores on September 5th and
full national distribution for the product is expected in November.
The suggested retail price for the multi-serve plastic bottle is

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauce, beverage, biscuit, confectionery and
prepared food products. The company owns a portfolio of more than 20
market-leading businesses each with more than $100 million in sales.
For more information on the company, visit Campbell’s website on the
Internet at

A photo is available at URL:

    CONTACT: Campbell Soup Company
             Juli Mandel Sloves, 856-342-3717
             [email protected]
             Porter Novelli
             Emily Golin, 202-973-1389
             [email protected]

    SOURCE: Campbell Soup Company
Press Releases

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