Campbell Soup Company (NYSE:CPB) today announced new
assignments for two of its senior executives, effective as of June 1,
Larry McWilliams, President of U.S. Soup, Sauces and Beverages, is
being appointed President of Campbell International, which includes
the company’s operations in Europe and Asia Pacific. The division had
sales of $1.9 billion in fiscal 2004. McWilliams will report to
Campbell’s President and Chief Executive Officer, Douglas R. Conant,
and will be based at Campbell’s World Headquarters in Camden, NJ.
McWilliams succeeds John Doumani, who was President of the
company’s Asia Pacific business unit before being appointed President
of Campbell International in 2002. Campbell is moving this position
from Australia, where Doumani is based, to its Camden headquarters to
strengthen coordination with the company’s corporate leadership and
better leverage corporate resources. Doumani, a native of Australia,
will be leaving Campbell and plans to remain in Australia for family
Denise Morrison, President of Global Sales and Chief Customer
Officer, will succeed McWilliams as President of U. S. Soup, Sauces
and Beverages, which had $3 billion in sales last fiscal year. She
will report to Mark A. Sarvary, President of Campbell North America,
Campbell’s largest division with sales of $5.2 billion in fiscal 2004.
McWilliams, 48, joined Campbell in February 2001 as Chief Customer
Officer, overseeing the company’s relationships with its global retail
partners. In August 2002 he was named President of North America Soup
and in February 2004 he was named to his current position. Under his
leadership, Campbell has revitalized its U.S. soup business,
significantly improving the performance of condensed soup and
introducing a new platform of ready-to-serve soups in microwaveable
bowls and cups, including “Campbell’s” Soup at Hand. McWilliams joined
Campbell from The Coca Cola Company where he was Senior Vice President
and General Manager of the U.S. business of The Minute Maid Company.
Morrison, 51, joined Campbell in 2003 and has led the company’s
sales units in North America, Europe and Asia Pacific. For nine months
during that period she also served as interim head of Campbell’s U.S.
sales force, working closely with the leadership teams of the U.S.
Soup, Sauces and Beverages unit. Morrison joined Campbell from Kraft
Foods where she was Executive Vice President and General Manager of
the company’s Snacks and Confections divisions, responsible for such
leading brands as Planters nuts, Lifesavers and Altoids. Prior to
Kraft she was Senior Vice President of Nabisco, Inc. where she led the
Nabisco Food Company sales organization.
Commenting on the appointments, Conant said, “These appointments
reflect the strength of our executive leadership team and will help us
continue to drive performance in our international business and in our
largest U.S. business unit.
“We have made significant investments in our businesses in Europe
and Asia Pacific and strengthened our international profile. Basing
the President of Campbell International at World Headquarters will
help us execute our strategic plans for those regions. John Doumani
has played a key role in strengthening our international business and
we thank him for his many contributions. Larry McWilliams has
demonstrated excellent leadership over the past four years. His
extensive experience, and the global customer relationships he
developed as our Chief Customer Officer, will be very beneficial in
his new role. Similarly, Denise Morrison has a strong record at
Campbell and prior to Campbell as a general manager in the food
industry. From her effective oversight of our U.S. sales organization
in her role as Campbell’s President of Global Sales, she has acquired
a keen understanding of our U.S. soup, sauce and beverage businesses.
I anticipate smooth transitions for Larry and Denise and their teams
as we prepare for the new fiscal year in August.”
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauce, beverage, biscuit, confectionery and
prepared food products. The company is 136 years old, with over $7
billion in annual sales and a portfolio of more than 20 market-leading
brands. For more information on the company, visit Campbell’s website
on the Internet at www.campbellsoupcompany.com.
SOURCE: Campbell Soup Company
Campbell Soup Company
Jerry S. Buckley (Media)
Leonard F. Griehs (Analysts)
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