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Campbell Appoints Alexander Chief Customer Officer, Delaney President of Asia Pacific

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 6, 2009–
Campbell Soup Company (NYSE: CPB) today announced the
appointments of Mark Alexander, 45, as Senior Vice President-Chief
Customer Officer and President-North America Baking and Snacking, and
Chris Delaney, 48, as President-Asia Pacific. Both appointments are
effective today.

Douglas R. Conant, Campbell’s President and Chief Executive Officer
said, “I am delighted that two dynamic executives will be leading these
important organizations. In the course of two decades at Campbell, Mark
Alexander has consistently delivered strong results in a variety of
global assignments. Chris Delaney’s broad international and emerging
markets experience has been instrumental to our steady progress in
advancing our businesses in Russia and China. I am confident that both
executives will continue to make important contributions to our company.”

Alexander, who has been elected a corporate officer, will be responsible
for Campbell’s global sales teams in North America, Europe and Asia
Pacific, and will oversee the company’s Pepperidge Farm business. He
will be based at Campbell’s headquarters in Camden and will report to
Conant. In the role of Chief Customer Officer, Alexander succeeds
Archbold van Beuren, who has been nominated for election to the Campbell
Board of Directors at the annual meeting of shareowners on Nov. 19, 2009
and resigned from Campbell effective Oct. 1, 2009.

Alexander joined Campbell in 1989 and has held marketing, sales and
management roles in the United States, Canada, United Kingdom, Ireland,
Australia and Hong Kong. Under his leadership as President-Asia Pacific
since 2006, Campbell’s businesses in the Asia Pacific region have been
consistently strong performers. Alexander earned his bachelor of arts
degree in economics and political science from Queen’s University in
Canada.

Delaney Named President-Asia Pacific

Campbell named Chris Delaney to the position of President-Asia Pacific,
succeeding Alexander. In addition to overseeing all of Campbell’s
businesses in the region, Delaney will be responsible for further
developing the company’s business in China. He will be based in Sydney,
Australia, and will continue to report to Larry McWilliams,
President-Campbell International.

Delaney joined Campbell in 2004 as Vice President-International Sales.
As President-Emerging Markets since 2006, he has led the teams
responsible for establishing Campbell’s businesses in the key markets of
Russia and China.

McWilliams said, “Chris Delaney has done an excellent job establishing
our operations in emerging markets. He and his teams are responsible for
many of the successes we have had to date, including our consumer
research, product development, marketing, and distribution agreements.”

Delaney previously spent 20 years with Procter & Gamble, where he held
sales and general management roles of increasing scope and
responsibility in the U.S., Europe and the Middle East. He spent 10
years working in developing markets in Eastern Europe and the Middle
East before returning to the U.S. as P&G’s Vice President, Market
Strategy and Planning in North America. Delaney earned his bachelor of
arts degree in history from Trinity College in Hartford, Conn.

Concurrently with these appointments, Campbell will manage its Russian
business as part of Campbell’s European organization, headed by John
Sechi, President-Campbell Europe, and its Chinese business as part of
its Asia Pacific organization.

McWilliams concluded, “As our emerging markets businesses evolve, it
makes sense to incorporate our Russian and Chinese operations into the
strong regional business unit structures we have in place. The emerging
markets of Russia and China continue to represent important long-term
growth opportunities for Campbell.”

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

Source: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio (Media)
856-968-4390
or
Jennifer
Driscoll (Analysts)
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