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Campbell Appoints Chief Marketing Officer Michael Senackerib

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CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 31, 2012–
Campbell Soup Company (NYSE:CPB) today appointed Michael
Senackerib to the newly created role of Chief Marketing Officer,
reporting directly to Campbell’s President and Chief Executive Officer
Denise Morrison. Senackerib, 47, will lead Campbell’s marketing
function, including marketing services, global advertising, design,
media, digital marketing and consumer and customer insights.

“World class marketing is critical to Campbell’s success as we seek to
drive sustainable, profitable net sales growth and deliver meaningful
innovation. This role is a natural next step for Campbell as we put the
consumer at the center of everything we do for our iconic brands,” said
Morrison. “Mike brings extensive knowledge in two of Campbell’s core
categories and has deep experience running consumer-focused businesses.
His marketing expertise and business acumen make him the right leader
for our marketing organization and complements our talented team.”

Senackerib was most recently Senior Vice President and Chief Marketing
Officer at the Hertz Corporation where he held global responsibility for
brand and digital marketing, pricing and yield management across all
divisions. As chief marketer, he led product management, market
research, CRM, and travel partnership marketing. During his tenure,
Senackerib enhanced Hertz’s marketing capabilities and achieved
significant revenue growth plus strong profit improvement. Additionally,
Senackerib created a customer experience team to improve customer
satisfaction and web site conversion, while accelerating revenue growth
among high priority customer targets such as young renters. He updated
the Hertz brand with new branding and advertising supported by an
optimized marketing mix.

Senackerib has held marketing and general management roles of increasing
responsibility in the food industry, including at Campbell. He led
Kraft’s $3.8 billion biscuit portfolio, global snacks sector and the
direct store delivery business and also served as Executive Vice
President of Nabisco’s $1.2 billion salted snack division. From 1992 to
1996, Senackerib held several key marketing roles in Campbell’s U.S.
Soup business.

“I’m excited to return to Campbell and its portfolio of iconic brands,
particularly as the company is increasing its focus on consumer trends,
reinvigorating its brand building and delivering accelerated
innovation,” said Senackerib. “I look forward to leading Campbell’s
marketing function to engage with our consumers around the world.”

Senackerib earned his bachelor of arts degree from Lafayette College and
his M.B.A. from Columbia University. He serves on the board of directors
of Community FoodBank of New Jersey and is a past board member of
Navigation Solutions, LLC, the Snack Food Association and the Biscuit
and Cracker Manufacturing Association.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social
responsibility program, the company strives to make a positive impact in
the workplace, in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto, (856) 342-3737

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