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Campbell Appoints Daniel Saw President – Asia

Former Lee Kum Kee CEO to Focus on Growing Campbell’s Business
in Emerging Markets

CAMDEN, N.J.–(BUSINESS WIRE)–Mar. 22, 2012–
Campbell Soup Company (NYSE:CPB) today announced the appointment
of Daniel Saw, 53, to the role of President – Asia. Saw will oversee the
company’s business in Asia, including Greater China, the Campbell –
Swire joint venture and Campbell’s operations in Hong Kong. He will be
responsible for driving growth and creating new business opportunities
in Greater China and across Asia, with a focus on emerging markets. Saw
will be based in Campbell’s Hong Kong offices. The appointment is
effective May 1, 2012.

Campbell Soup Company appointed Daniel Saw, 53, to the role of President - Asia. Saw will be respons ...

Campbell Soup Company appointed Daniel Saw, 53, to the role of President – Asia. Saw will be responsible for developing new business opportunities in Greater China and across Asia, with a focus on emerging markets. (Photo: Campbell Soup Company)

As part of the company’s new growth strategy, Campbell is focused on
increasing its international presence, particularly in emerging markets.

Saw joins Campbell from Lee Kum Kee, a 124-year-old Chinese company that
manufactures Asian condiments, including chili, oyster and soy sauces.
Since 2009, he has served as Chief Executive Officer and a member of Lee
Kum Kee’s board of directors. Prior to that, he was President of the
company’s China Region. Under Saw’s leadership, Lee Kum Kee’s sales in
China tripled from 2007 to 2011. During a career spanning more than 30
years, he has held a range of senior leadership and sales and marketing
positions with Philip Morris, Kraft and Cadbury in China, Taiwan and
Indonesia.

Denise Morrison, Campbell’s President and Chief Executive Officer, said,
“Expanding our presence in Asia, and Greater China in particular,
continues to be a priority for Campbell. I am confident that Daniel’s
strong track record of leading and developing successful food businesses
in Greater China and across Asia will complement and enhance the efforts
of our existing international leadership in the region. We look forward
to having Daniel be a part of the team that advances our international
expansion.”

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50214360&lang=en

Source: Campbell Soup Company

Campbell Soup Company
Anthony Sanzio (Media)
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968-4390
or
Jennifer Driscoll (Analysts/Investors)
(856)
342-6081