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Campbell Appoints Denise Morrison President of Global Sales, Chief Customer Officer; Morrison’s Career Includes Senior Management Roles With Kraft, Nabisco and Nestle

Press Releases

CAMDEN, N.J.–(BUSINESS WIRE)–April 21, 2003–Campbell Soup
Company (NYSE:CPB) today announced the appointment of Denise M.
Morrison as President of Global Sales, Chief Customer Officer,
reporting to President and Chief Executive Officer Douglas R. Conant.
Morrison will be responsible for all of Campbell’s sales, including
North America, Europe and Asia Pacific. She succeeds Larry S.
McWilliams who recently was named President of North America Soup. Her
appointment is effective April 28, 2003.

Morrison, 49, brings to Campbell nearly three decades of
experience in consumer products, including more than 20 years’
experience in senior positions in general management, sales, marketing
and distribution in the food industry. She joins Campbell from Kraft
Foods, where she was Executive Vice President and General Manager of
the company’s Snacks and Confections divisions, responsible for such
leading brands as Planters nuts, Lifesavers and Altoids. Prior to
Kraft, she was Senior Vice President at Nabisco, Inc. where she led
the Nabisco Food company’s sales organization and was General Manager
of the Down the Street division. Nabisco was acquired by Kraft in
2001. Previously, Morrison held senior sales and marketing positions
at Nestle, USA. She also was Manager of Business & Project Development
at Pepsi-Cola Bottling Company and began her career in the sales
organization at The Procter & Gamble Company.

Commenting on today’s appointment, Conant said, “I am absolutely
delighted to have such a high-performing leader join the Campbell
team. Having had the privilege of working with Denise, I have the
highest regard for her strong leadership and management skills. She is
the consummate, customer-focused, results-driven leader who is known
for her ability to motivate and inspire her teams. Our commitment to
winning with our customers and consumers in the marketplace is
unwavering. During the last two years, our customer teams, led by
Larry McWilliams, have made significant progress in leveraging our
scale and strengthening our relationship with our retail partners. I
am confident that under Denise’s leadership, we will accelerate these
efforts as part of our strategy to transform Campbell Soup Company.”

Morrison said, “I have spent my career working to build and grow
great brands and Campbell’s lineup of powerful brands is an ideal
opportunity for me. I am also excited about the opportunity to work
with Doug Conant once again. I greatly admire his leadership style and
business acumen. I am committed to work with Campbell’s customers and
the sales organization to deliver exciting and innovative products and
programs efficiently, effectively and conveniently.”

Morrison is a native of New Jersey and holds Bachelor of Science
degrees in Economics and Psychology from Boston College, where she
graduated magna cum laude.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauces, beverage, biscuits, confectionery and
prepared food products. The company owns a portfolio of more than 20
market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany
and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers,
“V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican
sauces, “Prego” pasta sauces, “Franco-American” canned pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom,
“Arnott’s” biscuits in Australia and “Godiva” chocolates around the
world. The company also owns dry soup and sauce businesses in Europe
under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably
supported by approximately 25,000 employees worldwide. For more
information on the company, visit Campbell’s website on the Internet

    CONTACT: Campbell Soup Company
             Michelle M. Davidson (Media)
             (856) 968-4390
             Campbell Soup Company
             Leonard F. Griehs (Analysts)
             (856) 342-6428

    SOURCE: Campbell Soup Company 
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