CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 11, 2018–
Campbell Soup Company (NYSE: CPB) today announced the appointment
of Diego Palmieri as Vice President and Chief Marketing Officer, U.S.
Meals & Beverages, effective July 18, 2018. Diego will report to Roberto
Leopardi, President, Meals & Beverages.
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Diego Palmieri (Photo: Business Wire)
As Chief Marketing Officer, Diego will be responsible for all aspects of
marketing and consumer connection in the United States across the
division’s portfolio of brands, which includes Campbell’s, Chunky,
Well Yes!, Slow Kettle, Swanson, V8, Plum, Pace and Prego.
“Diego has spent his career marketing and selling consumer products in
the United States and abroad,” Leopardi said. “He is an accomplished
marketer and experienced business leader with a track record of growing
businesses through a deep understanding of brand value and success in
building e-commerce into the marketing and sales mix.”
“This company is built upon iconic brands that are not just recognized
on the store shelves, but are part of our daily lives and imagination,”
Palmieri said. “The opportunity to leverage new marketing strategies,
including e-commerce, to ensure these brands continue to be part of our
daily diet is incredibly exciting to me. I look forward to working with
the Campbell team, agency partners and customers to continue to delight
consumers, drive growth and generate value.”
Palmieri joins Campbell from SC Johnson, where he spent more than two
decades in various business roles and nearly half his career in
marketing. He was most recently general manager of the company’s Greater
China business (China, Hong Kong and Taiwan). In this role he built the
company’s entire e-commerce capability in China. Previously, he managed
the Glade Home Fragrance business for all international markets and led
the successful US acquisition of The Caldrea Company, including Mrs.
Meyer’s, the fastest growing brand in the natural cleaning space. He
also led the marketing for brands including Off! Repellents and the
Pledge Grab-It electrostatic duster line. Palmieri began his career at
Sanyo Electric Co. and then Nestlé Argentina where he managed the Maggi
soup and bouillon business.
Palmieri earned his MBA from the Duke University Fuqua Business School
and his undergraduate degree from Buenos Aires Institute of Technology
About Campbell Soup Company
Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens, Garden Fresh Gourmet, Pacific Foods, Snyder’s
of Hanover, Lance, Kettle Brand, KETTLE Chips, Cape Cod, Snack Factory
Pretzel Crisps, Pop Secret, Emerald, Late July and other brand
names. Founded in 1869, Campbell has a heritage of giving back and
acting as a good steward of the planet’s natural resources. The company
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.
Source: Campbell Soup Company