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Campbell Appoints James Wong President, Greater China and Far East

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CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 26, 2013–
Campbell Soup Company (NYSE:CPB) today announced the appointment
of James Wong, 47, to the role of President, Greater China and Far East.
In this role, Wong will oversee the company’s business in Greater China,
the Campbell-Swire joint venture and Campbell’s operations in the Far
East, which includes Hong Kong and Taiwan.

Wong will be based in Campbell’s Shanghai office and will report to Luca
Mignini, President − Campbell International. His appointment is
effective Jan. 1, 2014.

Wong has more than 23 years of global experience in the consumer goods
industry. In his most recent role as Executive Director and General
Manager, Greater China for SC Johnson, Wong was responsible for
developing the company’s long-term strategy for China, where he managed
a cross-functional business. Wong joined SC Johnson in 2001 and held
commercial, sales and general management positions of increasing

Mignini said, “James is a well-rounded leader with P&L management, sales
and marketing experiences across Greater China. His expertise in
building share and driving sales combined with his deep knowledge of the
rapidly-changing Chinese market will be an asset to Campbell as we
expand in this important, fast-growing region.”

Earlier in his career, Wong held general management, marketing and sale
roles across Asia with global companies such as Coca-Cola,
Colgate-Palmolive, Duracell and Nestlé.

Wong holds a Bachelor of Social Science in psychology/management and a
Master of Business Administration from The Chinese University of Hong
Kong, and also completed the General Management Program at Harvard
Business School.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Thomas Hushen (Media)
[email protected]

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