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Campbell Appoints John Sechi, President, Europe

Press Releases

CAMDEN, N.J.–(BUSINESS WIRE)–July 19, 2007–Campbell Soup
Company (NYSE:CPB) today announced the appointment of John Sechi as
President, Europe. Sechi, 50, will be responsible for Campbell’s
portfolio of brands across the region and the creation of a long-term
sustainable growth strategy for the company’s European business.

Sechi will be based in Campbell’s European headquarters in Puurs,
Belgium. He will report to Larry McWilliams, President – Campbell

Sechi has more than 25 years of experience in the consumer goods
industry. He joins Campbell from Globalpraxis Group, a management
consulting firm, where he served as chairman and senior partner. Prior
to that, he spent 16 years with The Coca-Cola Company, where he held
various senior general management roles in Europe, including president
and division manager of the company’s German and Central Mediterranean
business units where he was responsible for a $3.5 billion business.

Larry McWilliams, President, Campbell International, said, “John
has an outstanding track record in delivering strong results in the
consumer goods industry. His considerable expertise will complement
our strong European and international management team.”

Sechi said, “Campbell is an iconic company with a strong portfolio
of on-trend brands in Europe and terrific potential for growth in the

Campbell’s portfolio of brands in Europe includes “Liebig” and
“Royco” in France, “Devos Lemmens” and “Royco” in Belgium, “Erasco” in
Germany, “Bla Band” in Sweden and Finland, and Campbell branded
products across the region.

Originally from Canada, Sechi holds a business management degree
from Ryerson University, Toronto.

Sechi succeeds Jacques Van den Wouwer who has held the role on an
interim basis for the past 12 months and who plans to resume his

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality foods and simple meals, including soup, baked snacks,
vegetable-based beverages, and premium chocolate products, with annual
revenues in excess of $7.3 billion. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,”
“Pepperidge Farm,” “Arnott’s,” “V8,” and “Godiva.” For more
information on the company, visit Campbell’s website at

    CONTACT: Campbell Soup Company
             Anthony Sanzio (Media)
             Leonard F. Griehs (Analysts)

    SOURCE: Campbell Soup Company
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