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Campbell Appoints Maureen Linder Vice President Global Advertising and Design

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CAMDEN, N.J., Jan 08, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced the appointment
of Maureen Linder as Vice President of Global Advertising and Design.
She will be based at Campbell’s headquarters in Camden and will report
to Carl Johnson, Senior Vice President and Chief Strategy Officer, and
Sean Connolly, President of Campbell USA. Linder will provide support to
all of Campbell’s business units. The appointment is effective

Most recently, Linder was Vice President, Brand Strategy and Marketing
Services for Pepperidge Farm, a subsidiary of Campbell.

In her new role, Linder, 46, will oversee Campbell’s global advertising
and design, including creative development, design, digital media, and
media planning and buying. She will work closely with Campbell’s key
business leaders and outside partners to advance the company’s
advertising excellence. Linder is responsible for managing Campbell’s
relationship with key marketing partners, including ad agencies BBDO and
Young & Rubicam and its media buying agency Mediaedge:cia.

Johnson said, “Maureen is extremely well qualified to lead these
important functions. Throughout her career, she has demonstrated
excellent leadership skills and has a track record of innovation and
achievement. I am confident that Maureen will contribute to the strong
work we already have underway.”

Since joining Campbell in 1997 Linder has held a variety of marketing
roles with increasing responsibility, including Vice President,
Marketing for the Pepperidge Farm bakery and adult snacks business.

Earlier in her career, Linder held marketing, brand management and sales
roles at leading consumer brand companies, including Barilla America,
The Quaker Oats Company and Bristol-Myers Squibb.

Linder earned her B.A. degree in communications from Purdue University
and her M.B.A. from the Kellogg Graduate School of Management at
Northwestern University. Linder serves on the Board of Trustees of the
Campbell Soup Foundation, Campbell’s philanthropic arm.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at

SOURCE: Campbell Soup Company

Campbell Soup Company 
Anthony Sanzio (Media), 856-968-4390 
Leonard F. Griehs (Analysts), 856-342-6428
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