Skip to content

Campbell Appoints Shakeel Farooque as Head of Digital & E-Commerce Organization

Press Releases

CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 19, 2017–
Campbell Soup Company (NYSE:CPB) today announced the appointment
of Shakeel Farooque to the newly created role of Vice President and Head
of Digital and E-Commerce. Campbell plans to accelerate the company’s
digital and e-Commerce capabilities by forming an e-Commerce unit
representing all three Campbell divisions in North America which
Farooque will lead. Campbell has a goal of generating $300 million in
e-Commerce sales over the next five years.

In this role, Farooque will build and lead the digital and e-Commerce
organization, focusing on scaling the company’s digital marketing
capabilities, creating an integrated e-Commerce approach, driving
innovation and developing a new supply chain model. Farooque will be
based at Campbell’s World Headquarters in Camden, N.J., and report to
Mark Alexander, Campbell’s President Americas Simple Meals and
Beverages, starting July 24, 2017.

“E-Commerce is a significant growth opportunity for Campbell, and it
represents the future of food commerce,” said Alexander. “Only those who
get there in a fast and smart way will win, and Campbell intends to do
just that. We have an accelerated strategy to invest and grow in this
space. It starts with talent. Shakeel is a builder – a builder of
organizations, ideas, partnerships and solutions. That’s exactly what we
need him to do here.”

Farooque brings both a consumer and technology focus across the retail
sector, previously working at companies like Kohl’s, eBay and Amazon,
Inc. He was most recently SVP of e-Commerce at Kohl’s where he leveraged
data to understand consumer behaviors and spearheaded the design and
execution of Kohl’s digital business strategy. Farooque was responsible
for transforming the organization into a top player in omni-channel
capabilities. While at eBay, he overhauled the eBay Deals Program to
increase subscriptions and nearly tripled revenues in year one. At
Amazon, Farooque led global strategic planning and executed initiatives
enhancing long-term business performance across the U.S., Europe and

Campbell recently outlined its plans to partner with leading e-Commerce
companies, such as the announced $10 million investment and strategic
partnership with online meal kit company Chef’d, and steps it is taking
to create a more flexible distribution system to serve e-Commerce

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit

Forward-Looking Statements

This release contains “forward-looking statements” that reflect the
company’s current expectations about the impact of its future plans and
performance on the company’s business or financial results. These
forward-looking statements rely on a number of assumptions and estimates
that could be inaccurate and which are subject to risks and
uncertainties. The factors that could cause the company’s actual results
to vary materially from those anticipated or expressed in any
forward-looking statement include (1) the company’s ability to manage
changes to its organizational structure and/or business processes; (2)
the company’s ability to realize projected cost savings and benefits
from its efficiency programs; (3) the impact of strong competitive
responses to the company’s efforts to leverage its brand power in the
market; (4) the impact of changes in consumer demand for the company’s
products and favorable perception of the company’s brands; (5) the
impact of product quality and safety issues, including recalls and
product liabilities; (6) the risks associated with trade and consumer
acceptance of the company’s initiatives, including its trade and
promotional programs; (7) the impact of a changing customer landscape,
with value and e-commerce retailers expanding their market presence,
while certain of the company’s key customers continue to increase their
significance to the company’s business; (8) the impact of changing
inventory management practices by certain of the company’s key
customers; (9) the impact of disruptions to the company’s supply chain,
including fluctuations in the supply of and inflation in energy and raw
and packaging materials cost; (10) the impact of non-U.S. operations,
including trade restrictions, public corruption and compliance with
foreign laws and regulations; (11) the ability to complete and to
realize the projected benefits of acquisitions, divestitures and other
business portfolio changes; (12) the uncertainties of litigation and
regulatory actions against the company; (13) the possible disruption to
the independent contractor distribution models used by certain of the
company’s businesses, including as a result of litigation or regulatory
actions affecting their independent contractor classification; (14) the
company’s ability to protect its intellectual property rights; (15) the
impact of an impairment to goodwill or other intangible assets; (16) the
impact of increased liabilities and costs related to the company’s
defined benefit pension plans; (17) the impact of a material failure in
or breach of the company’s information technology systems; (18) the
company’s ability to attract and retain key talent; (19) the impact of
changes in currency exchange rates, tax rates, interest rates, debt and
equity markets, inflation rates, economic conditions, law, regulation
and other external factors; (20) the impact of unforeseen business
disruptions in one or more of the company’s markets due to political
instability, civil disobedience, terrorism, armed hostilities, natural
disasters or other calamities; and (21) other factors described in the
company’s most recent Form 10-K and subsequent Securities and Exchange
Commission filings. The company disclaims any obligation or intent to
update the forward-looking statements in order to reflect events or
circumstances after the date of this release.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]

Press Releases

Join our mailing list

Sign up to get the latest company news. Delivered from our family to yours.