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Campbell Appoints Two New Senior Executives: Doreen A. Wright To Head Information Technology; James M. Kenney To Lead U.S. Sales Force

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CAMDEN, N.J., May 25, 2001 – Campbell Soup Company (NYSE: CPB) today announced the appointment of two senior executives – Doreen A. Wright, Senior Vice President and Chief Information Officer and James M. Kenney, President of the Campbell Sales Company.

Wright, 44, was Executive Vice President and Chief Information Officer at Nabisco, Inc. from 1999-2001. Since April she has served as a consultant to Campbell. She will report to President and Chief Executive Officer Douglas R. Conant and oversee the company’s global information technology organization. Wright has over 20 years experience creating and leading information technology organizations and systems, much of it spent with leading U.S. financial service firms. Her appointment is effective June 6, 2001.

Kenney, 54, is a 30-year Procter & Gamble Company veteran, most recently serving as Vice President – Customer Business Development for Global Food and Beverage. At Campbell, he will oversee the 650-person U.S. retail sales organization, which sells all Campbell’s soup brands as well as “Prego,” “Pace,” “V8,” “V8 Splash,” “Franco-American” and “Swanson” products. Kenney will report to Larry McWilliams, Senior Vice President – Sales and Chief Customer Officer, who joined Campbell from The Coca-Cola Company in March 2001. Kenney’s appointment is effective July 2, 2001.

Commenting on today’s appointments, Conant said, “As the food industry continues to change dramatically, Campbell needs to ensure our organization is positioned to leverage its scale and strengthen its functional capabilities. We need leaders who excel in strategy as well as execution and who thrive on implementing change swiftly and successfully. Doreen Wright and Jim Kenney have each met those needs throughout their careers — using change to stimulate and sustain bottom line results and to develop and drive employee growth opportunities. They share our commitment to investing in our people to accomplish our transformation plans.”

Wright began her career at Merrill Lynch managing several retail client service and processing units. In 1984 she joined Bankers Trust Company as Vice President, Institutional Trust and Custody Marketing. For the next 10 years she worked throughout the firm in leadership positions in Defined Contribution Asset Services, Institutional Trust Operations and Global Assets Defined Benefit Systems. Bankers Trust named her a Managing Director in 1991. From 1995-1998 Wright was Senior Vice President, Operations & Systems for Prudential Insurance Company’s Prudential Investment group where she led a 3500-person team.

“Doreen is an outstanding information technology leader and strong businessperson,” Conant said. “We are pleased to have someone with such a deep and diverse record joining us as we focus on using information technology to enable every element of our business. Working closely with all business units and departments to strengthen our information technology efforts, Doreen and her team will be a key force in Campbell’s efforts to win in the marketplace and win in the workplace.”

Wright commented, “I am delighted to be joining a leadership team that clearly understands the value of information technology and completely supports the need to make it an essential and effective part of everything the company does. The chance to work with big, bold brands and a talented technology team that is eager to meet the challenge of being a much greater part of the company’s entire business is exciting.”

Wright earned a Bachelor of Arts degree from the University of Pennsylvania. She serves on the American Repertory Ballet Board of Trustees and Rutgers University’s Board of Advisors. She is also on the board of New Jersey-based AlphaNet Solutions, Inc., a publicly traded network services company.

Kenney joined Procter & Gamble in 1970 and rose through the sales and customer business development organization to senior North American and global positions. He served as Director, Customer Business Development for the Consumer Products Goods (CPG) selling division, which included all aspects of foodservice such as distribution networks, restaurants and schools, in the first half of the 90s. From 1995 to 1999 he was Vice President – Customer Business Development, North America Food/Beverage. In this position, he led the North American selling organization, worth approximately $3.2 billion in annual sales in retail food/beverage, foodservice and bottlers. In 1999 his role expanded to Vice President – Customer Business Development, Global Food/Beverage with responsibility for a 700-person organization and $4.5 billion in sales.

McWilliams commented, “Jim Kenney delivers a powerful one-two punch of strong strategic focus and tactical execution excellence. We are delighted to have someone with a broad range of global experiences at one of the world’s leading consumer products companies run our sales organization. His track record of developing successful individuals and teams and building strong in-store relationships and capabilities is a great point of difference that will help expand Campbell’s effectiveness at the point of sale.”

Kenney said, “The opportunity to work with the powerful brands and the talented people of Campbell is extraordinary. My top priority will be to help our people and our brands grow and achieve their full potential. To accomplish that, we’ll immediately focus on ensuring our sales force has the tools and programs it needs to allow our customers to build their businesses with our brands.”

Kenney earned a Bachelor of Arts degree in Psychology from Eastern Washington University.

Forward-Looking Statements

This release contains “forward-looking statements” which reflect the company’s current expectations about its future performance. These forward-looking statements rely on a number of assumptions and estimates which could be inaccurate and which are subject to risks and uncertainties. Actual results could vary materially from those anticipated or expressed in any forward-looking statement made by the company. Please refer to the company’s most recent Form 10-K and subsequent filings for a further discussion of these risks and uncertainties. The company disclaims any obligation or intent to update the forward-looking statements in order to reflect events or circumstances after the date of this release.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverage, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” and “V8 Splash” juices, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco- American” pastas and gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,” “Lesieur,”* “Royco,” “Liebig,” “Heisse Tasse,” “Blå Band” and “McDonnells” brands. The company is ably supported by 24,000 employees worldwide. For more information on the company, visit Campbell’s website on the Internet at

*Licensed to Campbell by Lesieur Alimentaire S.A.

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