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Campbell Appoints Ümit Subaşı President of Asia Pacific

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CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 14, 2013–
Campbell Soup Company (NYSE:CPB) today announced the appointment
of Ümit Subaşı to the role of President, Asia Pacific. In this role,
Subaşı will be responsible for Campbell’s Australian, Southeast Asian
and Pacific operations, including “Arnott’s” biscuits and “Campbell’s”
soup, stock and beverages.

Subaşı will be based at Campbell Arnott’s regional headquarters in
Sydney and will report to Luca Mignini, President − Campbell
International. His appointment is effective Nov. 1, 2013.

Subaşı has more than 20 years of experience in the global fast-moving
consumer goods industry. Prior to joining Campbell, he was President,
Emerging Markets and a member of the Executive Board of Beiersdorf AG,
one of the world’s leading personal care companies. In this role, he was
responsible for significantly expanding the company’s presence in
emerging markets. During his tenure, he led strategy, implemented new
operating models and delivered top-line growth for brands such as
“Nivea” across Latin America, India, Africa, Russia and the Commonwealth
of Independent States (CIS) and the Middle East.

Mignini said, “Ümit is an outstanding leader who has a track record of
delivering strong growth in established markets such as Europe, as well
as developing markets in Latin America and Asia. It’s this combination
that gives me confidence Ümit will fast-track our efforts to strengthen
our core businesses in Australia and New Zealand while accelerating our
expansion into faster-growing geographies across Southeast Asia.”

Subaşı began his career with SC Johnson in 1993 and held increasingly
senior general management positions in both developed and developing
markets. During his 17-year tenure, he provided broad commercial
leadership for the company’s brands in such countries as Germany,
Romania, Russia, CIS and Turkey. He possesses extensive experience in
turning around businesses, expanding distribution, creating sales
strategies and establishing new operations in emerging economies.

Subaşı holds a degree in Business Administration from the Anadolu
University in Turkey and in 1997 he completed the Euro Executive
Post-Graduate Program at INSEAD in Paris.

Subaşı succeeds Gareth Edgecombe, who joined Campbell in 2011. Edgecombe
departs a few months short of his three-year term after successfully
spearheading a growth plan for Campbell’s Asia Pacific business and
setting the team on their course.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Down Jones Sustainability Indexes. For
more information, visit
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto (Media)
[email protected]
Driscoll (Analysts/Investors)
[email protected]

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