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Campbell Completes Acquisition of Kelsen Group

CAMDEN, N.J.–(BUSINESS WIRE)–Aug. 8, 2013–
Campbell Soup Company (NYSE:CPB) today announced that it has
completed the acquisition of Kelsen Group A/S, a producer of quality
baked snacks, including the Kjeldsens and Royal Dansk brands,
sold in 85 countries around the world. Based in Nørre Snede, Denmark,
Kelsen is a market leader in the assortment segment of the sweet
biscuits category in China and Hong Kong, where growth in sweet biscuits
is outpacing the growth of the $60 billion global sweet biscuits market.

Campbell will operate Kelsen as a standalone business, reporting to Luca
Mignini, President – Campbell International. Senior members of Kelsen’s
management team, including Brian Rønsholdt, CEO of Kelsen Group, will
continue to lead the business.

Mignini said, “We are excited to bring Kelsen’s talented team and
distinctive brands to Campbell. The acquisition of Kelsen, with its
strong brand awareness in China and Hong Kong, is an ideal complement to
Campbell’s global baked snack businesses and a platform for additional
growth for Campbell in key emerging markets.”

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms” and “Plum Organics.” Through its
corporate social responsibility program, the company strives to make a
positive impact in the workplace, in the marketplace and in the
communities in which it operates. Campbell is a member of the Standard &
Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

Forward-Looking Statements

This release contains “forward-looking statements.” Forward-looking
statements can be identified by words such as “anticipates,” “intends,”
“plans,” “believes,” “estimates,” “expects” and similar references to
future periods. Examples of forward-looking statements include, but are
not limited to, statements we make on the expected impact of the Kelsen
Group acquisition. Forward-looking statements are based on our current
expectations and assumptions regarding our business, our industry and
other future conditions. Forward-looking statements are subject to
inherent uncertainties, risks and changes in circumstances that are
difficult to predict. Our actual results may differ materially from
those contemplated by the forward-looking statements. Important factors
that could cause actual results to differ materially from those in the
forward-looking statements include our ability to realize the
anticipated benefits from the acquisition of Kelsen Group and the other
factors described in the company’s most recent Form 10-K and subsequent
SEC filings. We undertake no obligation to update these statements to
reflect new information or future events.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto (Media)
856-342-3737
or
Jennifer
Driscoll (Analysts/Investors)
856-342-6081