CAMDEN, N.J.–(BUSINESS WIRE)–
Campbell Soup Company (NYSE:CPB) today announced it has completed
the sale of its Generale Condimentaire (GECO) business to Lesieur, a
company indirectly held by Sofiproteol, the financial arm of the
French oilseed producer. Campbell announced the signing of the
agreement on July 31, 2008. Financial terms of the sale were not
The GECO business comprises sauce and mayonnaise products sold
under the “Lesieur” brand in France and a manufacturing facility in
Dunkerque, France, which employs 100 people. Campbell previously
licensed the “Lesieur” name from Lesieur and made annual payments for
the use of the brand.
Campbell will focus its business in France on driving growth in
the simple meals category through its market-leading “Liebig” and
“Royco” soup brands.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
This release contains “forward-looking statements” which reflect
the company’s expected future business and financial performance,
including statements about future plans, strategies, opportunities and
objectives of management; statements concerning expected development,
market performance or consumption trends of new or reformulated
products; statements concerning projections of sales, earnings or
volume growth; and statements regarding assumptions underlying any of
the foregoing. Forward-looking statements by their nature address
matters that are uncertain and are subject to risks. These
uncertainties may cause our actual results to vary materially from
those expressed or implied in our forward-looking statements. Please
refer to the company’s most recent Form 10-K and subsequent filings
for a further discussion of risks. The company disclaims any
obligation to update its forward-looking statements.
Source: Campbell Soup Company
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