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Campbell Completes Sale of Its European Simple Meals Business

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 28, 2013–
Campbell Soup Company (NYSE:CPB) announced today that it has
completed the sale of its European simple meals business to CVC Capital
Partners (CVC), a leading global private equity firm, for a purchase
price of 400 million euro.

On Oct. 1, 2013, Campbell announced that it had signed a definitive
agreement for the sale of its national brands of soups, sauces and
simple meals, including Liebig and Royco in France,
Erasco
in Germany, Blå Band in Sweden and Devos
Lemmens
and Royco in Belgium. The transaction also includes
four plants in Puurs, Belgium; Le Pontet, France; Lubeck, Germany; and
Karpalund, Sweden.

The agreement does not include Campbell’s recently-acquired Kelsen
Group, which will continue its operations in Denmark and the export of
its products to countries in Europe and throughout the world. Campbell
will continue to export Pepperidge Farm products throughout
Europe and Campbell’s products in the United Kingdom, the Middle
East and Africa.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Thomas Hushen (Media)
856-342-5227
or
Jennifer
Driscoll (Analysts / Investors)
856-342-6081