Campbell Continues to Advance Healthy Community Programs in Camden, N.J.

Strategic Partnerships Are Increasing Physical Activity, Nutrition
Education and Healthy Food Outlets

CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 10, 2013–
Campbell Soup Company (NYSE:CPB) continues to advance its
efforts to measurably improve the health of young people in its hometown
of Camden. Since its launch in February 2011, the Campbell Healthy
Communities program has supported the development of 36 new venues that
sell or distribute healthy food serving approximately 23,000 Camden
residents, increased the opportunity for physical activity for children
by 75 percent over the past 12 months and supported nearly 200,000 hours
of nutrition education.

“We’re encouraged by the progress we continue to achieve in our
programs, but recognize that we have more work to do as childhood
obesity and food insecurity remain tough challenges for our city and
across the country,” said Kim Fortunato, Director, Campbell Healthy
Communities. “We understand that the success of strategic corporate
social responsibility programs such as Campbell Healthy Communities
depends on many hands across the community playing an active role.
Numerous organizations are engaged in building a healthier life for
Camden residents. Local hospitals and health care providers, national
sports foundations and local chapters of the YMCA, planning commissions
and community development and financial institutions – everyone has a
role to play.”

In 2013, Campbell and its partner organizations identified progress
metrics focused on creating more access to fresh foods, increasing
physical activity, expanding nutrition education and bringing heightened
awareness and utilization of the programs created under the Campbell
Healthy Communities framework in Camden. Results to date are making a
difference in Camden and include:

  • Achieving 36 new healthy food outlets serving approximately 23,000
    Camden residents. This includes 22 corner stores enrolled in the
    Camden Healthy Corner Store Network and an additional six Community
    Supported Agriculture locations. We also supported eight additional
    Mobile Markets, like the Greensgrow Mobile Produce Truck which makes
    weekly stops at locations in the neighborhoods of North Camden, East
    Camden, Waterfront South, Cooper Grant, the Rutgers University Camden
    Campus, Fairview Village, Parkside, Centerville and Cramer Hill.
  • Reaching 175,000 hours of physical activity, an increase of 75 percent
    over last year, for children participating in Campbell Healthy
    Communities in coordination with partner programs like CATCH and
    Soccer for Success.
  • Providing nearly 200,000 hours of nutrition education to children and
    adults including the continuation of Cooking Matters®
    for parents and kids who want to learn how to make healthy meals on a
  • Raising awareness of Campbell Healthy Communities programming and
    cultivating community ownership by engaging with more than 2,100 local
    stakeholders including resident groups, neighborhood organizations,
    policy makers and school leaders.

As part of its Healthy Communities program, Campbell is collaborating
with the U.S. Soccer Foundation, The United Way of Greater Philadelphia
and South Jersey, the New Jersey Partnership for Healthy Kids-Camden,
the Food Trust, FoodCorps, the Delaware Valley Regional Planning
Commission, and the YMCA of Burlington and Camden Counties, along with
the Camden Coalition of Healthcare Providers, Cooper and Lourdes
Hospitals, Rutgers University and the Food Bank of South Jersey.

“Programs like Soccer for Success have been a big win,” said Fortunato.
“The U.S. Soccer Foundation’s free after-school soccer program combines
both physical activity and nutrition education. It’s the first citywide
after-school program in Camden.”

Campbell announced the Campbell Healthy Communities program in 2011
supported by a $10-million, 10-year investment to reduce Camden’s
childhood obesity rate by half by focusing on four areas: access to
nutritious and fresh foods; access to safe places to play, exercise and
walk; nutrition education – prenatal to adult; and building public will
within the community to advance real solutions. Additional details of
the program are reported in the Campbell
Healthy Communities Annual Report

Campbell’s Corporate Social Responsibility strategies are designed to
deliver measurable impacts in four key areas: Our Consumers, Our Planet,
Our Employees and Our Community. To learn more visit

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit
or follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Thomas Hushen (Media)
Communications Group
Susan Buehler (Media)