Donation Raises Awareness to the Annual Salvation Army Red Kettle Fundraising Campaign
PHILADELPHIA, Dec. 2 /PRNewswire-FirstCall/ — Campbell Soup Company
(NYSE: CPB) today presented a $1 million check to The Salvation Army to help
address the issue of child hunger in America and raise awareness to the
organization’s annual Red Kettle fundraising campaign. According to the United
States Department of Agriculture, 14 million children in America are hungry or
at hunger risk.
Campbell’s million-dollar donation reflects a donation of $10,000 to The
Salvation Army in the name of 100 celebrities who were named honorary Campbell
Kids as part of the company’s celebration of the Campbell Kids 100 birthday in
2004. The donation will be used to fund programs that directly assist children
affected by or dealing with hunger. For more than 100 years, Campbell’s soups
have been a favorite of kids across America.
The all-star roster of celebrities includes musicians Tim McGraw and Amy
Grant, actor Peter Graves, NBC Today’s weatherman Al Roker, Olympic gold
medalist figure skater Sarah Hughes, New York Giants’ defensive end Michael
Strahan, Philadelphia Eagles’ quarterback Donovan McNabb, hockey legend Wayne
Gretzky, and baseball pitcher and five time Cy Young award winner Randy
“While millions of children look forward to the holiday season, millions
more are simply looking to find their next meal. Hunger in America is
something that continues to be a major issue, and is something that we should
all remember as we take part in this season of giving,” said Larry McWilliams,
President, Campbell U.S.A.
Each year, thousands of Salvation Army Red Kettles serve as collection
stations around the nation beginning the day after Thanksgiving, and
continuing through Christmas Eve. Donations to the Red Kettles stay local,
supporting programs in the communities in which they were received. Last year,
$93 million was raised through kettles, and helped The Salvation Army provide
assistance for almost 33 million people in need throughout the United States.
The donation to The Salvation Army builds on Campbell’s commitment to
hunger relief. Campbell has been a long-time sponsor of the annual Stamp Out
Hunger! food drive with the National Association of Letter Carriers, the
largest single-day food drive in the United States. The Stamp Out Hunger!
campaign has raised more than 525 million pounds of food for the needy since
its inception in 1992. Since 1997, Campbell and the National Football League
have been working together to tackle hunger with food banks across the U.S.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high
quality soup, sauce, beverage, biscuit, confectionery and prepared food
products. The Company is 135 years old, with over $7 billion in annual sales
and a portfolio of more than 20 market-leading brands. For more information on
the Company, visit Campbell’s website on the Internet at
SOURCE Campbell Soup Company -0- 12/02/2004 /CONTACT: John Faulkner of the Campbell Soup Company, +1-856-342-3738, firstname.lastname@example.org; or Tim Schramm, or Erin Bobal, both of Coyne PR, +1-973-316-1665, for Campbell Soup Company / /Web site: http://www.campbellsoup.com / (CPB) CO: Campbell Soup Company; The Salvation Army ST: Pennsylvania IN: FOD MUS ENT SU: NPT CHI MC -- NYTH129 -- 9600 12/02/2004 15:00 EST http://www.prnewswire.com