caret-down

Campbell Gives America’s Kitchen Pantries a Heart-Healthy Makeover with the Launch of the “Address Your Heart Pantry Project”

Company launches new varieties of Healthy Request®
soup

CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 6, 2014–
Now in the eighth year of its sponsorship with the American Heart
Association and its support of the Go Red For Women movement, Campbell
Soup Company (NYSE: CPB)
today announced the launch of the Campbell’s®
Address Your Heart Pantry Project
sweepstakes in an effort raise
awareness of heart health. Heart disease continues to be the number one
killer of Americans and, according to the American Heart Association, a
healthy diet and lifestyle are the best weapons in the fight against
heart disease. Campbell will give consumers the chance to win over a
thousand prizes designed to help them kick start heart-healthy habits in
their kitchen pantries.

Additionally, Campbell is introducing two new flavors of Healthy
Request
soups, Southwest-Style Bean & Barley and Tuscan-Style
Lentil, making it even easier for people to start refreshing their
pantries.

“As a proud long-standing supporter of the American Heart Association’s
Go Red For Women movement, we are committed to encouraging Americans to
make heart-healthy choices each day through our products and resources,”
said Leah Dunmore, Vice President, U.S. Soup, Campbell Soup Company.
“This year, we are looking at the kitchen pantry through the Campbell’s®
Address Your Heart Pantry Project to show women that they can take small
steps towards big improvements in their heart health.”

Campbell’s® Address Your Heart Pantry Project

To enter the Campbell’s® Address Your Heart
Pantry Project sweepstakes, U.S. residents ages 18 and older can visit www.addressyourheart.com
by Feb. 28, 2014 and submit a photo and caption that shares how their
pantry inspires their heart-healthy lifestyle. No purchase is necessary
for entry. The prizes range from storage tools, organizing solutions and Healthy
Request
soups to one grand prize of a $5,000 complete pantry
makeover. The website also features American Heart Association certified
recipes and cooking tips.

Jennie Garth to be Honored with Campbell’s Healthy Heart Award

Campbell is continuing its support of the American Heart Association’s
Go Red For Women movement by honoring actress, heart health advocate and
mom, Jennie Garth, with the Campbell’s Healthy Heart award at the
annual Woman’s Day Red Dress Awards in New York City on Feb. 11, 2014.
The award recognizes a woman who has made a commitment to improving
heart health among women.

“Almost 43 million women in the U.S. are affected by heart disease – and
that’s a number that I know we can change,” said Garth. “That’s why I’m
so honored to receive the Healthy Heart award from Campbell Soup Company
– together we can help make a difference for women across the country by
encouraging women to make heart-healthy choices and supporting them
along the way.”

Heart-Healthy Products Build Happy Pantries

Campbell is committed to women’s health with a diverse portfolio of
products that balance great taste with nutritional value, including
nearly 100 options that meet the criteria for the American Heart
Association’s Heart Check mark. Certified Campbell products include the
following:

  • Healthy Request soups
  • V8® Low Sodium Regular and V8
    V-Fusion®
    Light beverages
  • Prego® Heart Smart™ pasta sauces
  • Pepperidge Farm® whole-grain breads
    (select varieties)
  • Swanson® premium chunk chicken

Visit www.addressyourheart.com
to find out more about Campbell’s® Address Your
Heart Pantry Project sweepstakes, get heart-healthy tips, American Heart
Association certified recipes, product coupons and more.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com or
follow company news on Twitter via @CampbellSoupCo.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]
or
Weber
Shandwick
Amy Nadler, 312-988-2031
[email protected]