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Campbell Increases Support of Breast Cancer Awareness Month

V8(R) 100% Vegetable Juice and Swanson(R) Broth Join Campbell’s(R) Soup Icons to Go Pink in Support of Breast Cancer Awareness Initiatives Nationwide

CAMDEN, N.J.–(BUSINESS WIRE)–

For the third consecutive year Campbell Soup Company (NYSE:CPB)
will show its support for National Breast Cancer Awareness Month
nationwide, this year by offering three different limited edition pink
and white labeled branded products. The Kroger Company will carry
exclusive pink and white labeled Campbell’s Chicken Noodle and Tomato
condensed soups in its stores nationwide. V8 100% Vegetable Juice and
Swanson chicken broth will show their support to the cause by
featuring limited edition pink and white labels for the first time
during the month of October. These two pink packages will be available
in grocery locations across the country.

Campbell has pledged to donate $325,000 to help support breast
cancer research, education, screening and treatment to a number of
breast cancer awareness initiatives. This year’s donation will be
directed to Breastcancer.org and The Kroger Co.’s “Giving Hope a Hand”
corporate women’s health initiative, which assists regional breast
cancer organizations nationwide. Campbell’s donations are intended to
help raise awareness for breast cancer through early detection,
diagnosis and treatment and are not linked to purchase price, unit
sales, or retailer order and display levels. With this year’s pledge,
Campbell’s three year donation to causes supporting breast cancer
research and treatment will surpass $800,000.

“I am pleased that three of our most popular Campbell brands will
be supporting breast cancer research and programs that help educate
women about early detection, diagnosis and treatment of breast
cancer,” said Denise Morrison, President, North American Soup, Sauces
and Beverages. “This is a disease that continues to impact the lives
of so many women and families across the country, many of whom
purchase and enjoy Campbell’s soups, sauces and beverages. Our support
for breast cancer research reflects Campbell’s commitment of
nourishing people’s lives everywhere, every day.”

“We’re honored that Campbell Soup Company has chosen to support
Breastcancer.org again this year,” said Dr. Marisa Weiss, President
and Founder of Breastcancer.org. “Their commitment allows us to
fulfill our mission to provide the best medical information and peer
support to the millions around the world affected by breast cancer.
Campbell shares a trusted relationship with the people we serve and
has been a true champion in the effort to promote breast health and
breast cancer education.”

In addition to its support of breast cancer research, Campbell
supports numerous community initiatives including Labels for
Education(TM), a school fundraising program that is the
longest-running redemption program of its kind, benefiting more than
42 million students; Stamp Out Hunger, the nation’s largest one-day
effort to combat hunger with the National Association of Letter
Carriers; Shaping America’s Youth, a national nutrition and wellness
program dedicated to helping build healthy lifestyles; and the
Campbell’s Chunky/NFL Tackling Hunger program that aims to help fight
hunger in America by generating awareness of the issue of hunger in
America, as well as providing much needed food donations to food banks
across the country.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality simple meals, soups, baked snacks and vegetable-based
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information about the company, visit
Campbell’s website at www.campbellsoup.com.

About Breastcancer.org

Breastcancer.org is the number one source of medical information
and support, dedicated to providing more than 5,000 pages of medically
vetted information on breast health and breast cancer. A non-profit
organization, Breastcancer.org serves more than 8 million visitors
each year. For more information, please visit www.breastcancer.org or
contact Karen Young at 610-642-6550.

Source: Campbell Soup Company