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Campbell Introduces Nearly Three Dozen New Soups and Sauces to America’s Store Shelves

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Focus on Innovation Drives Increased Product Development Pace

CAMDEN, N.J., Sep 15, 2011 (BUSINESS WIRE) — Campbell Soup Company (NYSE: CPB) today announced that it will launch 35 new products this fall in its U.S. Soup and Simple Meals business — seven times the number of new items than were brought to market last year.


Some of the new product highlights include:




“We have a renewed focus on innovation at Campbell, and the items we’re launching this fall are just the start of our efforts to drive new and differentiated products across our soup and sauce portfolio,” said Sean Connolly, President, Campbell North America. “We are absolutely committed to meeting both the changing tastes of consumers with soups and sauces that feature bold flavors, wholesome ingredients, unique recipes and new packaging options.”


Campbell products are available in grocery stores, mass retailers and club stores nationwide. For more information about Campbell’s new soups and sauces, visit http://www.CampbellSoup.com. For the latest product nutrition information, visit http://www.CampbellWellness.com.


About Campbell Soup Company


Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.


SOURCE: Campbell Soup Company


Campbell Soup Company
John Faulkner, 856-342-3738
[email protected]
or
Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
[email protected]
or
Weber Shandwick
Jilliann Smith, 312-988-2367
[email protected]

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