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Campbell Names Walter Bugno, Leading Australian Food and Beverage Executive, as President of Its Asia Pacific Division

Press Releases

CAMDEN, N.J., Sep 17, 2002 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB)
today announced the appointment of Walter Bugno as President of its Asia Pacific
Division, effective November, 2002. Bugno, 42, was most recently Managing
Director Australia of Lion Nathan, which owns many of Australia and New
Zealand’s largest breweries, as well as a number of premium wine brands. Bugno
succeeds, and will report to, John Doumani, who was named last month to the
newly-created position of President — Campbell International, a new division
for Campbell’s European and Asia Pacific businesses.

At Campbell, Bugno will lead approximately 5,000 associates in the company’s
Asia Pacific division, which includes Arnott’s, Australia’s market-leading
biscuit company, as well as the newly acquired facilities and brands of Snack
Foods Limited, a leader in the salty snack category in Australia. Beyond
Australia, the division has operations in New Zealand, Indonesia, Malaysia,
Japan, Papua New Guinea, the Phillippines, Hong Kong and Greater China. Bugno
will be based at the company’s regional headquarters in Sydney.

As Managing Director of Lion Nathan in Australia, Bugno delivered five
consecutive years of record profit growth, as well as market share growth. Prior
to joining Lion Nathan, he was Managing Director of Simplot Australia Pty
Limited, whose food brands include Bird’s Eye and Leggo’s. Previously Bugno held
senior management positions with Pacific Brands Food Group and the Polarcup
Group in Europe and Australia.

“Walter Bugno is one of the region’s top business leaders and we are absolutely
delighted that he is joining our team,” said Douglas R. Conant, Campbell
President and Chief Executive Officer. “He has a proven track record of
delivering strong results in the marketplace and building talented teams in the
workplace. He arrives at an exciting time for Campbell in the Asia Pacific
region. In Australia, we are the market leader in biscuits and soup and now have
a very strong position in salty snacks. We have also demonstrated good momentum
in selected developing markets. With strong brands in growing categories and
talented teams, we have significant opportunity for profitable growth in
Australia and the region.”

Bugno commented, “I look forward to continuing to build on the momentum created
at Arnott’s and Campbell in recent years and working to ensure these icon brands
continue to delight consumers everywhere.”

Forward-Looking Statements

This release contains “forward-looking statements” which reflect the company’s
current expectations about its future plans and performance, including
statements concerning marketing investments and earnings. These forward-looking
statements rely on a number of assumptions and estimates which could be
inaccurate and which are subject to risks and uncertainties. Actual results
could vary materially from those anticipated or expressed in any forward-looking
statement made by the company. Please refer to the company’s most recent Form
10-K and subsequent filings for a further discussion of these risks and
uncertainties. The company disclaims any obligation or intent to update the
forward-looking statements in order to reflect events or circumstances after the
date of this release.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high quality
soup, sauces, beverages, biscuits, confectionery and prepared food products. The
company owns a portfolio of more than 20 market-leading businesses each with
more than $100 million in sales. They include “Campbell’s” soups worldwide,
“Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm”
cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace”
Mexican sauces, “Prego” Italian sauces, “Franco-American” canned pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s”
biscuits in Australia and “Godiva” chocolates around the world. The company also
owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,”
“Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and “McDonnells”
brands. The company is ably supported by approximately 25,000 employees
worldwide. For more information on the company, visit Campbell’s website on the
Internet at

CONTACT: Campbell Soup Company
John Faulkner (Media – U.S.)
(856) 342-3738
Campbell Soup Company
Leonard F. Griehs (Analysts)
(856) 342-6428

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