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Campbell President and CEO Denise Morrison to Provide Strategic Overview of Company’s Progress at CAGNY Conference

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CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 19, 2014–
Campbell Soup Company (NYSE:CPB) President and Chief Executive
Officer Denise Morrison will provide an overview of the company’s
strategic direction and performance this morning at the Consumer Analyst
Group of New York (CAGNY) Conference in Boca Raton, Fla. Morrison will
discuss Campbell’s successful efforts to strengthen its core business
and to expand in higher-growth spaces.

She will also highlight the company’s progress with respect to its three
key strategies:

Campbell has taken actions to improve the performance of its U.S. Soup
and Simple Meals business by optimizing all the drivers of demand and
accelerating consumer-focused innovation. The company has continued to
strengthen its Pepperidge Farm business, driving expansion of the Goldfish
franchise while restoring growth in its fresh bakery business and
reinvigorating growth in cookies. Under Morrison, Campbell has also
added a trio of new growth engines: Bolthouse Farms, Plum Organics and
the Kelsen Group. With combined sales of approximately $1 billion, these
acquisitions give Campbell new platforms in faster-growing categories to
create value and attract new consumers.

“Our $8 billion portfolio of brands is far more diversified than it was
three years ago — better balanced and better positioned to meet
evolving consumer needs, behaviors and expectations,” said Morrison.
“Thoughtfully and strategically, we are gradually shifting Campbell’s
center of gravity.”

The Campbell presentation will be webcast live at
starting at 10:30 a.m. EST today. The presentations will be archived on
the website and available for replay, beginning approximately two hours
after the conclusion of the presentation.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit
or follow company news on Twitter via @CampbellSoupCo.

Forward Looking Statements

This release contains “forward-looking statements.” Forward-looking
statements can be identified by words such as “anticipates,” “intends,”
“plans,” “believes,” “estimates,” “expects” and similar references to
future periods. Examples of forward-looking statements include, but are
not limited to, statements we make on guidance for 2014 and long-term
profitable net sales growth, on our ability to execute our new business
strategies successfully, and on our expectations that we can accelerate
innovation across our portfolio, integrate acquisitions and expand our
international footprint. Forward-looking statements are based on our
current expectations and assumptions regarding our business, our
industry and other future conditions. Forward-looking statements are
subject to inherent uncertainties, risks and changes in circumstances
that are difficult to predict. Our actual results may differ materially
from those contemplated by the forward-looking statements. Important
factors that could cause actual results to differ materially from those
in the forward-looking statements include the impact of strong
competitive response to our marketing strategies; risks associated with
trade and consumer acceptance of the company’s initiatives, including
innovation; our ability to realize projected cost savings; and the other
factors described in “Risk Factors” in the company’s most recent Form
10-K and subsequent SEC filings. We undertake no obligation to update
these statements to reflect new information or future events.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto (Media)
Driscoll (Analysts/Investors)

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