CAMDEN, N.J.–(BUSINESS WIRE)–
In a recent survey of U.S. consumers conducted by the Reputation Institute and the Boston College Center for Corporate Citizenship, Campbell Soup Company (NYSE:CPB) earned a rating of 79.55 on a scale of 1-to-100. Campbell placed second behind Google on the CSRI 50, a list of the most socially responsible companies in the U.S.
“Campbell has worked to build and maintain its reputation and brand equity for more than a century,” said David Stangis, Vice President Corporate Social Responsibility. “This recognition is a testament to our focus on corporate responsibility, governance and creating an outstanding workplace and it certainly reflects the trust consumers have placed in the Campbell’s brand through the years. With our strategic focus on advancing a powerful commitment to sustainability and corporate social responsibility, we look forward to further enhancing our performance and reputation.”
Reputation Institute has been measuring corporate reputations rigorously since 1999. The ranking was created using data principally collected for Reputation Institute’s 2008 Global Pulse Study. In creating the CSRI, the researchers used a subset of survey results that focused on more than 200 companies with a dominant presence in the United States and believed to have a reasonably high recognition factor with the general public. The data used focused on the public’s perception about a company’s corporate citizenship, governance and workplace practices.
Long active in the communities where it operates, Campbell recently outlined plans to contribute $10 million to Camden’s neighborhood revitalization efforts, job training initiatives and projects designed to benefit youth, such as after-school and summer programs in its hometown, Camden, N.J. The $10 million Public Benefits Plan will be funded over the next five years by Campbell and the Campbell Soup Foundation, the company’s philanthropic arm. On October 14, 2008, the company broke ground on a $90 million expansion of its world headquarters. Campbell also plans to help develop an office park adjacent to its campus to attract new businesses to the city.
Campbell recently published its 2008 corporate social responsibility report, entitled “Nourishing People’s Lives,” which describes the company’s strategies, policies, programs and initiatives to bolster its commitment to corporate social responsibility, including environmental sustainability. Copies of the report are available at www.campbellsoupcompany.com/csr.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
About the Global Pulse 2008 Study
The CSRI was created using data collected for Reputation Institute’s Global Pulse 2008, which was conducted online between February and March of 2008. A Pulse score is a measure of corporate reputation calculated by averaging perceptions of four indicators of trust, esteem, admiration and good feeling obtained from a representative sample of at least 100 local respondents who were familiar with the company. Scores range from a low of 0 to a high of 100, Pulse scores that differ by more than +/-0.5 are significantly different at the 95 percent confidence level. The global mean for all companies included in the study was a 64.2.
About the Boston College Center for Corporate Citizenship
The Boston College Center for Corporate Citizenship is a membership-based research organization associated with the Carroll School of Management. It is committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan, and operationalize their corporate citizenship. Through the power of research, executive education and the insights of its 350 corporate members, the Center creates knowledge, value and demand for corporate citizenship. The Center offers publications including a newsletter, research reports and white papers; executive education, including three Certificate programs; events that include an annual conference, roundtables and regional meetings; peer-to-peer learning forums and a corporate membership program. www.BCCorporateCitizenship.org
About Reputation Institute
Reputation Institute is a private advisory and research firm specializing in corporate reputation management. With offices and associates in more than 20 countries, Reputation Institute provides knowledge-based consulting services to some of the most respected companies worldwide. Its consulting teams regularly help global clients assess value and act on their reputations by providing strategic analysis and direction, as well as relevant assistance in developing and implementing reputation measurement and management systems. Reputation Institute also identifies best practices from original research, and shares its cutting-edge findings with clients and members through engagements, seminars, conferences and publications. The Global Pulse is Reputation Institute’s flagship research study conducted annually with some 60,000 consumers in 27 countries from whom emerge detailed ratings of the reputations of the world’s 1,000 largest companies. Each year, the results of this study are featured in leading business publications around the world. Visit ReputationInstitute.com to learn more about how you can unlock the power of your reputation. www.reputationinstitute.com
Source: Campbell Soup Company
