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Campbell Ranked 2nd On List of Top 50 Companies for Corporate Reputation

Press Releases


In a recent survey of U.S. consumers conducted by the Reputation
Institute and the Boston College Center for Corporate Citizenship,
Campbell Soup Company (NYSE:CPB) earned a rating of 79.55 on a scale
of 1-to-100. Campbell placed second behind Google on the CSRI 50, a
list of the most socially responsible companies in the U.S.

“Campbell has worked to build and maintain its reputation and
brand equity for more than a century,” said David Stangis, Vice
President Corporate Social Responsibility. “This recognition is a
testament to our focus on corporate responsibility, governance and
creating an outstanding workplace and it certainly reflects the trust
consumers have placed in the Campbell’s brand through the years. With
our strategic focus on advancing a powerful commitment to
sustainability and corporate social responsibility, we look forward to
further enhancing our performance and reputation.”

Reputation Institute has been measuring corporate reputations
rigorously since 1999. The ranking was created using data principally
collected for Reputation Institute’s 2008 Global Pulse Study. In
creating the CSRI, the researchers used a subset of survey results
that focused on more than 200 companies with a dominant presence in
the United States and believed to have a reasonably high recognition
factor with the general public. The data used focused on the public’s
perception about a company’s corporate citizenship, governance and
workplace practices.

Long active in the communities where it operates, Campbell
recently outlined plans to contribute $10 million to Camden’s
neighborhood revitalization efforts, job training initiatives and
projects designed to benefit youth, such as after-school and summer
programs in its hometown, Camden, N.J. The $10 million Public Benefits
Plan will be funded over the next five years by Campbell and the
Campbell Soup Foundation, the company’s philanthropic arm. On October
14, 2008, the company broke ground on a $90 million expansion of its
world headquarters. Campbell also plans to help develop an office park
adjacent to its campus to attract new businesses to the city.

Campbell recently published its 2008 corporate social
responsibility report, entitled “Nourishing People’s Lives,” which
describes the company’s strategies, policies, programs and initiatives
to bolster its commitment to corporate social responsibility,
including environmental sustainability. Copies of the report are
available at

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at

About the Global Pulse 2008 Study

The CSRI was created using data collected for Reputation
Institute’s Global Pulse 2008, which was conducted online between
February and March of 2008. A Pulse score is a measure of corporate
reputation calculated by averaging perceptions of four indicators of
trust, esteem, admiration and good feeling obtained from a
representative sample of at least 100 local respondents who were
familiar with the company. Scores range from a low of 0 to a high of
100, Pulse scores that differ by more than +/-0.5 are significantly
different at the 95 percent confidence level. The global mean for all
companies included in the study was a 64.2.

About the Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship is a
membership-based research organization associated with the Carroll
School of Management. It is committed to helping business leverage its
social, economic and human assets to ensure both its success and a
more just and sustainable world. As a leading resource on corporate
citizenship, the Center works with global corporations to help them
define, plan, and operationalize their corporate citizenship. Through
the power of research, executive education and the insights of its 350
corporate members, the Center creates knowledge, value and demand for
corporate citizenship. The Center offers publications including a
newsletter, research reports and white papers; executive education,
including three Certificate programs; events that include an annual
conference, roundtables and regional meetings; peer-to-peer learning
forums and a corporate membership program.

About Reputation Institute

Reputation Institute is a private advisory and research firm
specializing in corporate reputation management. With offices and
associates in more than 20 countries, Reputation Institute provides
knowledge-based consulting services to some of the most respected
companies worldwide. Its consulting teams regularly help global
clients assess value and act on their reputations by providing
strategic analysis and direction, as well as relevant assistance in
developing and implementing reputation measurement and management
systems. Reputation Institute also identifies best practices from
original research, and shares its cutting-edge findings with clients
and members through engagements, seminars, conferences and
publications. The Global Pulse is Reputation Institute’s flagship
research study conducted annually with some 60,000 consumers in 27
countries from whom emerge detailed ratings of the reputations of the
world’s 1,000 largest companies. Each year, the results of this study
are featured in leading business publications around the world. Visit to learn more about how you can unlock the
power of your reputation.

Source: Campbell Soup Company

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