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Campbell Recognized for Food Allergy Awareness Efforts

CAMDEN, N.J., Mar 29, 2010 (BUSINESS WIRE) –Campbell Soup Company (NYSE: CPB) was recently honored by the
Food Allergy and Anaphylaxis Network (FAAN) for its commitment to food
allergy safety, awareness and education.

At its Annual Patient Conference in Baltimore, Md., FAAN recognized
Campbell with a Special Achievement Award for introducing a new and
innovative scanning technology in its plants to improve allergen
labeling on its products. Campbell helped develop the strategy for a
Vision System to scan product manufacturing codes and ensure that they
match UPC codes on the product labels.

In 2004, Campbell introduced the Vision System in its Sacramento plant
as part of the company’s industry-leading Plant Allergen Control program
to help reduce food products being mislabeled. For the past two years,
Campbell has had zero cans mislabeled due to the system’s operation.
Today, all Campbell’s North America plants use the Vision System that
reads the can code and label code and ensures that the right label
always gets on the right can. Campbell plans to extend the system in
Australia, Asia-Pacific and Europe.

“We commend Campbell Soup Company for recognizing the needs of
individuals with food allergies by establishing safety measures for
ingredient labeling of its products,” said Julia Bradsher, CEO of FAAN.
“We hope that other food manufacturers can follow its lead, as
ingredient labels present a challenge for so many.”

Campbell partnered with Tactical Controls, who developed the software
and hardware that is the heart of the Vision System, to pioneer this
innovative technology, which is now in use throughout the food industry.

“Food safety is our top priority and was the driving force behind
Campbell creating the concept for the Vision System,” said George
Dunaif, Vice President, Global Food Safety. “Campbell was the first
company to install the hardware and software for our North American soup
and sauce lines. Since we’ve implemented the system, we have virtually
eliminated mislabeling at all of our plants in North America.”

Campbell Helps People Become More Allergy Aware

The award also recognized Campbell’s ongoing commitment to help educate
people about food allergens through its Allergy Awareness Campaign.
Launched in 2007, the program focused on educating representatives from
Campbell’s Consumer Response Center about food allergies and how to help
people who contacted the company to learn about allergens.

“Our programs raised awareness of allergens by having employees live the
life of a person with food allergies in a simulation,” said Susan
Baranowsky, Director of Campbell’s Consumer Affairs. “These programs
helped educate our Consumer Response Center representatives about the
challenges people face when choosing foods that are safe to include in
their diets and helped them to empathize with people.”

Representatives direct interested consumers to the Food Allergy and
Anaphylaxis Network with a free, six-month trial membership, helping to
boost support for the organization, which educates people about living
with food allergies. Campbell also has an Allergen Labeling Code of
Commitment on http://www.campbellsoupcompany.com/AllergenLabelingCommitment.asp.

Campbell’s programs have been so impactful that the company has made
them part of its standard practice and has steadily increased education
efforts for representatives and consumers. Campbell plans to continue to
build on the success of these programs with new labeling and awareness
efforts in the future.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

About FAAN

Founded in 1991, the Food Allergy & Anaphylaxis Network (FAAN) is the
world leader in information about food allergy, a potentially
life-threatening medical condition that afflicts approximately 12
million Americans, or one out of every 25. A nonprofit organization
based in Fairfax, Va., FAAN has approximately 27,000 members in the
U.S., Canada, and 58 other countries. It is dedicated to increasing
public awareness of food allergy and its consequences, to educating
people about the condition, and to advancing research on behalf of all
those affected by it. FAAN provides information and educational
resources about food allergy to patients, their families, schools,
health professionals, pharmaceutical companies, the food industry, and
government officials. For more information, please visit FAAN at www.foodallergy.org,
www.faankids.org,
www.faanteen.org,
and www.foodallergywalk.org.

SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves
856-342-3717