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Campbell Renews NFL Sponsorship; Chunky(TM) Soup Remains Official NFL Soup and Chili for Three Years

CAMDEN, N.J., Jun 04, 2010 (BUSINESS WIRE) –Campbell Soup Company(NYSE:CPB) announced today that it
has renewed its sponsorship of the National Football League (NFL) for
three years. The agreement names the Chunky brand the “Official
Soup Sponsor of the NFL” and the “Official Chili Sponsor of the NFL” for
the 2010, 2011 and 2012 football seasons. Financial terms were not
disclosed.

Campbell’s Chunky soup has been an official sponsor of the NFL
since 1997 and the NFL has been prominently featured in Chunky
soup advertising for many years.

Michael Barkley, Campbell’s Vice President – Ready to Serve Soups, said,
“We are excited to renew a sponsorship that has been effective for the Chunky
brand for more than a decade. The NFL has been wonderfully supportive in
the past and as we go forward, we are confident that our relationship
with the NFL will continue to help us position the Chunky
brand as a hearty and nutritious meal-time option. The NFL will be an
important component in our marketing plans next season.”

Campbell’s Chunky soup is available in more than 40 different
varieties, including seven “Healthy Request” soups that provide great
taste with only 410 mg of sodium per serving. Chunky soup also
offers 12 soup and chili varieties in microwaveable bowls for greater
convenience. Thirty-four Chunky soups offer a good source of
protein and 23 soups provide both 100% lean meat and a full serving of
vegetables.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner (Media)
856-342-3738