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Campbell Soup Company and Food Bank of South Jersey Launch “Just Peachy” Salsa to Raise Funds for Hunger Relief

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Unique Partnership Benefits New Jersey Farmers, the Food Bank and
Local Community

CAMDEN, N.J.–(BUSINESS WIRE)–Aug. 1, 2012–
Campbell Soup Company (NYSE:CPB) and the Food Bank of South
Jersey (FBSJ) today launched Just Peachy, a delicious salsa made
from New Jersey peaches. The new product is expected to raise more than
$100,000 and deliver a sustainable revenue stream for the Food Bank of
South Jersey’s hunger relief programs.

Campbell Soup Company and the Food Bank of South Jersey launched Just Peachy salsa-made with delicio ...

Campbell Soup Company and the Food Bank of South Jersey launched Just Peachy salsa-made with delicious New Jersey peaches. The salsa is expected to raise more than $100,000 for the Food Bank of South Jersey’s 9 hunger relief programs. People can purchase Just Peachy salsa at (Photo: Business Wire)

Campbell’s culinary and product development teams created the recipe for
the salsa, which uses some of the 850,000 pounds of blemished peaches
grown by farmers in the Eastern ProPak Farmers’ Cooperative of
Gloucester County, N.J. Because of their size and blemishes, these
peaches cannot be sold and would ordinarily be discarded in landfills.
Campbell is donating product costs and has engaged hundreds of employee
volunteers to make and package the salsa.

“This is great example of how companies can truly make a difference in
their communities by applying their expertise and the skills of their
employees,” said Dave Stangis, Vice President, Public Affairs and
Corporate Responsibility. “We are pleased to be a part of this unique
program that benefits our planet, employees, consumers and neighbors, as
well as our long-time community partner, the Food Bank of South Jersey.”

The idea for this unique program started more than a year ago and brings
together the local agriculture community, the Food Bank of South Jersey
and Campbell. By converting one of South Jersey’s best crops to a
shelf-stable product, this program will save farmers landfill costs and
provide the Food Bank with a future model for sustainable revenue. New
Jersey produces more than 163 million peaches annually, making it the
fourth largest producer of peach crops behind Georgia, South Carolina
and California.

“This is truly a triple bottom line project. It’s a win for local
farmers, a win for the community and a win for the Food Bank of South
Jersey,” said Val Traore, CEO of the Food Bank of South Jersey. “The
revenue generated from this program will help fund our nine area hunger
relief programs and support the growing food insecure population in
South Jersey, which is currently at more than 171,000 people, including
57,000 children.”

Anthony Yula of Summit City Farms in Glassboro, N.J., a 500-acre peach
and nectarine farm, calls the destruction of the peaches “the saddest
thing for us to see.” Owned and founded by the DeEugenio family, the
farm produces about 4.3 million pounds of peaches each year. “This
project is fantastic for growers,” said Yula. “What farmers most want is
for our produce to be enjoyed.”

The recipe for Just Peachy salsa uses nearly half a pound
of fresh peaches per jar and also includes crushed tomatoes, jalapenos,
onions, cilantro and garlic.

Just Peachy salsa production began in Camden on July 24. More
than 52,000 jars of salsa will be prepared over six production days.

For information on where to purchase Just Peachy salsa, go to
or call 856-662-4884.

Campbell suppliers Morton Salt, Sun Brite, Nature’s Quality, Mizkan
Americas Inc. and The Garlic Company donated ingredients. Owens
Illinois, International Paper, Silgan and Rock Tenn donated packaging

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit

About the Food Bank of South Jersey

The Food Bank of South Jersey is a 501 (C) (3) nonprofit food
distribution center that provides perishable and shelf stable food to
more than 100,000 adults, seniors and children that are at risk of going
hungry in South Jersey. The largest and only nonprofit food distribution
center devoted entirely to South Jersey, the Food Bank of South Jersey
has distributed over 100 million pounds of food – the equivalent of 84
million meals since its inception in 1985. For more information, please

Photos/Multimedia Gallery Available:

Source: Campbell Soup Company

Campbell Soup Company
Arianna Stefanoni, 856-968-5725
Bank of South Jersey
Lydia Cipriani, 856-662-4884 x133
Communications Group
Susan Buehler, 215-893-4284

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