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Campbell Soup Company and Green Mountain Coffee Roasters Inc. to Bring Campbell’s Soup to Keurig Brewers

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Campbell’s Fresh-Brewed Soup™ Offers A Tasty,
Convenient Snack and Expands Keurig Products Beyond Beverages

Campbell Soup Company (NYSE:CPB) and Green Mountain
Coffee Roasters, Inc.
announced an agreement that will bring together Campbell’s, the
number one soup brand in the United States, and Keurig®, the
number one coffee brewer brand in the United States by dollar sales.1
Campbell’s Fresh-Brewed Soup
K-Cup® packs will offer
consumers the taste and experience of Campbell’s soups in a
convenient snack that can be prepared at the touch of a button in Keurig®

"Campbell's Fresh-Brewed Soup(TM)" will offer consumers the taste and experience of "Campbell's" sou ...

“Campbell’s Fresh-Brewed Soup(TM)” will offer consumers the taste and experience of “Campbell’s” soups in a convenient snack that can be prepared at the touch of a button in Keurig(R) brewers. (Photo: Business Wire)

Snacking is a growing behavior among U.S. consumers, with more than half
snacking multiple times a day.2 Consumers are also looking
for snacks that serve as mini-meals to satisfy hunger, and there is an
increasing need for ultra convenient options.3 Campbell’s
Fresh-Brewed Soup
was designed to meet that consumer need.

“This innovative partnership is a win for consumers and for both
companies, and represents another important step as Campbell expands
into higher-growth spaces,” said Denise Morrison, President and Chief
Executive Officer of Campbell Soup Company. “Campbell is connecting with
consumers in new and exciting ways. We expect this delicious Campbell’s
Fresh-Brewed Soup
to provide consumers with a flavorful, convenient
soup that fits their lives today.”

Campbell’s is an iconic brand that shares our focus on
harnessing innovation to delight consumers – making them an ideal
partner as we take this first step beyond beverages for the Keurig
system,” said Brian P. Kelley, President and CEO of GMCR. “The union of Campbell’s
great taste and the speed and convenience of Keurig invites new
consumption occasions and positions both companies to better meet the
growing snacking needs of consumers in the U.S.”

Campbell’s Fresh-Brewed Soup uses proprietary Keurig®
manufacturing expertise to seal in the ingredients’ peak flavor, and
Keurig’s single-serve knowledge to release an authentically delicious,
perfectly-portioned snack. Combining the trusted properties of a Keurig
Brewed® K-Cup® pack and Campbell’s savory recipes, Campbell’s
Fresh-Brewed Soup
will deliver a flavorful hot broth
through the ease and convenience of the Keurig® brewing
system. Campbell’s Fresh-Brewed Soup consists of a broth K-Cup®
pack and an included packet of dry pasta and vegetable blend garnish.
Consumers simply brew a broth K-Cup® pack over this garnish
to create a satisfying snack in minutes.

The companies expect to launch three varieties of the new soup,
including Homestyle Chicken Broth & Noodle, in 2014.
They also expect Campbell’s Fresh-Brewed Soup will be offered in
the same aisles and retail sections of stores where Keurig Brewed®
K-Cup® pack varieties are sold.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, snacks and healthy
beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8,” “Bolthouse Farms,” “Plum Organics” and “Kjeldsens.”
Through its corporate social responsibility program, the company strives
to make a positive impact in the workplace, in the marketplace and in
the communities in which it operates. Campbell is a member of the
Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit
or follow company news on Twitter via @CampbellSoupCo.

About Green Mountain Coffee Roasters, Inc.

As a leader in specialty coffee and coffee makers, Green Mountain Coffee
Roasters, Inc. (GMCR) (NASDAQ:GMCR), is recognized for its award-winning
coffees, innovative Keurig® single cup brewing technology, and socially
responsible business practices. GMCR supports local and global
communities by investing in sustainably-grown coffee, and donating a
portion of its pre-tax profits to social and environmental projects. For
more information, please visit,,

GMCR routinely posts information that may be of importance to investors
in the Investor Relations section of its website, including news
releases and its complete financial statements, as filed with the SEC.
The Company encourages investors to consult this section of its website
regularly for important information and news. Additionally, by
subscribing to the Company’s automatic
email news release delivery
, individuals can receive news directly
from GMCR as it is released.

Campbell Soup Company Forward-Looking Statements

This release contains “forward-looking statements.” Forward-looking
statements can be identified by words such as “anticipates,” “intends,”
“plans,” “believes,” “estimates,” “expects” and similar references to
future periods. Examples of forward-looking statements include, but are
not limited to, statements we make on the expected impact of the
potential transaction with Green Mountain Coffee Roasters, Inc.
Forward-looking statements are based on our current expectations and
assumptions regarding our business, our industry and other future
conditions. Forward-looking statements are subject to inherent
uncertainties, risks and changes in circumstances that are difficult to
predict. Our actual results may differ materially from those
contemplated by the forward-looking statements. Important factors that
could cause actual results to differ materially from those in the
forward-looking statements include our ability to realize the
anticipated benefits from the potential transaction with Green Mountain
Coffee Roasters, Inc. and the other factors described in the company’s
most recent Form 10-K and subsequent SEC filings. We undertake no
obligation to update these statements to reflect new information or
future events.

GMCR Forward-Looking Statements

Certain information contained in this filing, including statements
concerning expected performance such as those relating to net sales,
earnings, cost savings, acquisitions and brand marketing support, are
“forward-looking statements”. Generally, these statements may be
identified by the use of words such as “may,” “will,” “would,” “expect,”
“should,” “anticipate,” “estimate,” “believe,” “forecast,” “intend,”
“plan” and similar expressions intended to identify forward-looking
statements. These statements may relate to: the expected impact of raw
material costs and our pricing actions on our results of operations and
gross margins, expected trends in net sales and earnings performance and
other financial measures, the expected productivity and working capital
improvements, the ability to maximize or successfully assert our
intellectual property rights, the success of introducing and producing
new product offerings, ability to attract and retain senior management,
the impact of foreign exchange fluctuations, the adequacy of internally
generated funds and existing sources of liquidity, such as the
availability of bank financing, the expected results of operations of
businesses acquired by us, our ability to issue debt or additional
equity securities, our expectations regarding purchasing shares of our
common stock under the existing authorizations, and the impact of the
inquiry initiated by the SEC and any related litigation or additional
governmental inquiry or enforcement proceedings.

These and other forward-looking statements are based on management’s
current views and assumptions and involve risks and uncertainties that
could significantly affect expected results. Results may be materially
affected by external factors such as damage to our reputation or brand
name, business interruptions due to natural disasters or similar
unexpected events, actions of competitors, customer relationships and
financial condition, the ability to achieve expected cost savings and
margin improvements, the successful acquisition and integration of new
businesses, fluctuations in the cost and availability of raw and
packaging materials, changes in regulatory requirements, and global
economic conditions generally which would include the availability of
financing, interest, inflation rates and investment return on retirement
plan assets, as well as foreign currency fluctuations, risks associated
with our information technology systems, the threat of data breaches or
cyber-attacks, and other risks described in our filings with the
Securities and Exchange Commission.

Actual results could differ materially from those projected in the
forward-looking statements. We undertake no obligation to update or
revise publicly, any forward-looking statements, whether as a result of
new information, future events or otherwise, except as may be required
by law.

1 NPD Data, all channels as of July 2013
The NPD Group: Snacking in America – 2012
3 Symphony IRI
Group: State of the Snack Industry 2013


Source: Campbell Soup Company and Green Mountain Coffee Roasters, Inc.

Campbell Soup Company
Carla Burigatto (Media), 856-342-3737
Driscoll (Analysts/Investors), 856-342-6081
Mountain Coffee Roasters Inc.

Kristen Mercure (Media),
Suzanne DuLong (Analysts/Investors), 802-488-2600

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