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Campbell Soup Company and Registered Dietitian Ellie Krieger Team up to Drive Awareness of Heart Health for American Heart Month

Company launches new variety of Healthy Request®
soup and Pinterest Sweepstakes

CAMDEN, N.J.–(BUSINESS WIRE)–Feb. 17, 2015–
Heart disease continues to be the leading cause of death in women across
America, and according to the American Heart Association®, a
healthy diet and lifestyle are the best weapons in the fight against it.
This February for American Heart Month Campbell Soup Company (NYSE:
CPB)
and Ellie Krieger, registered dietitian and host of the Food
Network’s hit show “Healthy Appetite,” have joined forces to empower
women to embrace a heart-healthy lifestyle. Campbell offers a variety of
delicious and easy-to-make heart-healthy products and recipes and with
the help of Ellie Krieger, will equip women with essential tips and
tools to kick start or maintain their journey to a healthy heart.

Campbell, in partnership with the American Heart Association®
and the Go Red for Women movement, is committed to women’s health with a
portfolio of products and recipes featuring the American Heart
Association® Heart-Check mark. This year Campbell is adding a
new product to its portfolio of nearly 230 heart-healthy products, new Healthy
Request
Mexican-Style Chicken Tortilla soup. Additionally, Campbell
has a collection of heart healthy recipes certified by the American
Heart Association® found on CampbellsKitchen.com.

“We are proud of the strides we have made in the last nine years to
support women in the fight against heart disease,” said Denise Morrison,
President and CEO of Campbell Soup Company. “As part of our Purpose:
Real Food that Matters for Life’s Moments, we are dedicated to the
health and well-being of the women and families that rely on our foods
because we believe that we have a fundamental responsibility to help
them thrive.”

“My philosophy on a heart-healthy lifestyle is simple: educate yourself
on nutrition, choose flavorful healthy foods, and get more physically
active,” said Ellie Krieger. “Partnering with Campbell is a great
opportunity to share tips and recipes with women because I believe
simple lifestyle changes can help them combat heart disease.”

Address Your Heart with Campbell’s Pinterest Sweepstakes

Additionally, this month the company is hosting the Address Your
Heart with Campbell’s
Pinterest Sweepstakes, which provides
Americans with the opportunity to win daily prizes and one grand prize
that are designed to help build heart-healthy habits.

To enter the Address Your Heart with Campbell’s Pinterest
Sweepstakes, U.S. residents ages 18 and older can visit www.addressyourheart.com
through Feb. 28, 2015, and simply enter their email address and
Pinterest username. No purchase or pinning necessary for entry. Campbell
is giving away prizes that range from bakeware, kitchen tools and Healthy
Request®
soups, to a grand prize trip for two to the luxurious
Miraval Resort and Spa in Tucson, AZ.

Products for a Heart-Healthy Lifestyle

Campbell is dedicated to helping women care for their hearts by
providing a diverse portfolio of heart-healthy products that balance
great taste with nutritional value, including new Campbell’s®
Healthy Request® Mexican-Style
Chicken Tortilla soup. Campbell offers nearly 80 options that meet the
criteria for and feature the American Heart Association®
Heart-Check mark, such as:

  • Healthy Request® soups
  • V8® Low Sodium Regular and V8
    V-Fusion
    ® beverages (select varieties)
  • Prego® Heart Smart™ pasta sauces
  • Pepperidge Farm® whole-grain breads
    (select varieties)
  • Swanson® premium chunk chicken

To find out more about the Address Your Heart with Campbell’s
Pinterest Sweepstakes, which is conducted by Campbell Soup Company and
is in no way associated with the American Heart Association®,
visit www.addressyourheart.com.

About Campbell Soup Company

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” The Company makes a range of products
from high-quality soups and simple meals to snacks and healthy
beverages. For generations, people have trusted Campbell to provide
authentic, flavorful and readily available foods and beverages that
connect them to each other, to warm memories, and to what’s important
today. Led by its iconic Campbell’s brand, the company’s
portfolio includes Pepperidge Farm, Goldfish, Bolthouse
Farms
, V8, Swanson, Prego, Pace, Plum
Organics
, Arnott’s, Tim Tam, Royal Dansk and Kjeldsens.
Founded in 1869, Campbell has a heritage of giving back and acting
as a good steward of the planet’s natural resources. The company is a
member of the Standard & Poor’s 500 and the Dow Jones Sustainability
Indexes. For more information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.

About Go Red For Women

Go Red For Women is the American Heart Association’s national movement
to end heart disease and stroke in women because it’s not just a man’s
disease. In fact, more women than men die every year from heart disease
and stroke. The good news is that 80 percent of cardiac events can be
prevented with education and lifestyle changes. Go Red For Women
advocates for more research and swifter action for women’s heart health.
The American Heart Association’s Go Red For Women movement is nationally
sponsored by Macy’s, with additional support from our cause supporters.
For more information, please visit GoRedForWomen.org
or call 1-888-MY-HEART (1-888-694-3278).

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
Megan_Haney@campbellsoup.com
or
Weber
Shandwick
Erin Randall, 312-988-2013
ERandall@webershandwick.com