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Campbell Soup Company and SodaStream to Offer V8 Splash and V8 V-Fusion Through Home Beverage Carbonation System

CAMDEN, N.J. & AIRPORT CITY, Israel–(BUSINESS WIRE)–Nov. 12, 2012–
Campbell Soup Company (NYSE:CPB) and SodaStream International,
Ltd. (NASDAQ:SODA)
today announced an agreement to license
Campbell’s V8 Splash and V8 V-Fusion brands for the
SodaStream home beverage carbonation system.

Campbell Soup Company and SodaStream International, Ltd. have signed a licensing agreement to make v ...

Campbell Soup Company and SodaStream International, Ltd. have signed a licensing agreement to make various flavors of V8 Splash and V8 V-Fusion available for use with the SodaStream home beverage carbonation system. (Photo: Campbell Soup Company)

SodaStream is the leading manufacturer and distributer of home beverage
carbonation systems, which transform tap water into sparkling water and
soda. The system includes a soda maker, a CO2 carbonator, a reusable
bottle and over 150 flavor options. The consumer fills the bottle with
water, adds CO2 to make the bubbles, and then adds syrup concentrate to
make the final flavored beverage.

Initial flavors for the V8 Splash products will include Tropical
Blend, Berry Blend and Fruit Medley, as well as V8 V-Fusion
concentrates in Strawberry Banana, Pomegranate Blueberry and Peach Mango
varieties. The products are expected to be available during the second
quarter of 2013. The terms of the agreement were not disclosed.

“Creating V8 Splash and V8 V-Fusion products through the
popular SodaStream carbonated beverage system gives people another way
to enjoy their favorite V8 beverages and brings new growth for
Campbell’s beverage business,” said Michael Barkley, Campbell’s Vice
President and General Manager, Beverages.

“We are excited to bring together our revolutionary beverage system with
a respected company like Campbell, who is well-known for their iconic
brands,” stated Daniel Birnbaum, CEO of SodaStream. “This relationship
demonstrates our commitment to providing innovative products, and we are
confident that the addition of the delicious V8 Splash and V8
V-Fusion
drinks to our product portfolio will further strengthen the
appeal of SodaStream’s many benefits. We believe this partnership will
help us attract new consumers who already enjoy these brands but have
yet to discover how smart, simple and empowering it is to be able to
make great tasting carbonated V8 beverages at home.”

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social
responsibility program, the company strives to make a positive impact in
the workplace, in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit www.campbellsoup.com.

About SodaStream

SodaStream manufactures beverage carbonation systems, which enable
consumers to easily transform ordinary tap water instantly into
carbonated soft drinks and sparkling water. Soda makers offer a highly
differentiated and innovative solution to consumers of bottled and
canned carbonated soft drinks and sparkling water. The Company’s
products are environmentally friendly, cost effective, promote health
and wellness, and are customizable and fun to use. In addition, its
products offer convenience by eliminating the need to carry bottles home
from the supermarket, to store bottles at home or to regularly dispose
of empty bottles. SodaStream products are available at more than 60,000
retail stores in 45 countries. For more information, visit www.sodastream.com.

To download SodaStream’s investor relations app, which offers access to
SEC documents, press releases, videos, audiocasts and more, please visit http://itunes.apple.com/us/app/soda-ir/id524423001?mt=8
for your iPhone or https://play.google.com/store/apps/details?id=com.theirapp.soda
for your Android mobile device.

Forward-Looking Statement

This release contains forward-looking statements, which express the
current beliefs and expectations of management. Such statements are
based on management’s current beliefs and expectations and involve a
number of known and unknown risks and uncertainties that could cause our
future results, performance or achievements to differ significantly from
the results, performance or achievements expressed or implied by such
forward-looking statements. Important factors that could cause or
contribute to such differences include risks relating to: our ability to
expand into our target markets, including the United States; our ability
to continue to develop or maintain our presence in retail networks; our
ability to develop and implement production and operating infrastructure
to effectively support our growth; the success of our marketing
campaigns and media spending in terms of increased sales or increased
product and brand name awareness; our ability to maintain our customer
base in markets where we have an established presence; the risks
associated with our reliance on exclusive arrangements for the
distribution of our home beverage carbonation systems and consumables in
each of the markets in which we use third-party distributors; our
ability to compete effectively with other companies which currently
offer, or may offer in the future, competing products; potential product
liability claims if any component of our home beverage carbonation
systems is misused; our ability to protect our intellectual property
rights; our being found to have a dominant position in certain markets
which may place limits on our ability operate; risks associated with our
being subject to fluctuations in currency exchange rates; our potential
exposure to greater than anticipated tax liabilities; our products being
subject to extensive governmental regulation in the markets in which we
operate; adverse conditions in the global economy which could negatively
impact our customers’ demand for our products; and other factors
detailed in documents we file from time to time with the United States
Securities and Exchange Commission. Forward-looking statements in this
release are made pursuant to the safe harbor provisions contained in the
Private Securities Litigation Reform Act of 1995.

Source: Campbell Soup Company

Campbell Soup Company
Carla Burigatto, 856-342-3737
or
SodaStream
International, Ltd.
Yonah Lloyd
Chief Corporate Development
and Communications Officer
+972-3-976-2462