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Campbell Soup Company and Style Expert Tim Gunn Unveil Inspired Red Dress Designs From the Heart

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Votes for Top Red Dress Designs and Stories Trigger Donations to the American Heart AssociationCAMDEN, N.J., Jan 05, 2010 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) and style expert Tim Gunn are
making heart health fashionable by turning three people’s red dress
designs into red-carpet-ready couture to help raise awareness and funds
for the American Heart Association’s Go Red For Women movement.

Campbell’s “AdDress Your Heart” Design and Essay Contest invited
people to share their personal stories about heart disease by designing
a Campbell red dress inspired by a “heart-health hero.” Now, people can
vote on their favorite to determine who will “make it work” on the red
carpet with Gunn at the Woman’s Day Red Dress Awards this
February to celebrate American Heart Month.

The three finalists’ stories and designs can be seen at CampbellsAdDressYourHeart.com.
For every vote, from now until Jan. 28, 2010, Campbell will make a $1
donation to the American Heart Association’s Go Red For Women movement
(up to $625,000). In February, people can continue to trigger a donation
by visiting the Web site and clicking on the winning design and story.

People from all over the country shared powerful stories about living
with heart disease and striving for good health. “The winning designs
are as inspiring as the heart health stories behind them,” said Gunn.
“As someone who has been personally affected by heart disease, I am
moved by the finalists’ commitment to addressing their heart health and
honored to be a part of the AdDress Your Heart program.”

Every Dress Tells a Story

The dozens of contest entrants’ stories and designs were inspired by
their real-life heart-health heroes, including neighbors, sisters and
mothers. The essays were as varied as the heroes who inspired them.
Whether sharing personal struggles, efforts to eat heart-healthy foods
and exercise, or how they spread heart-disease awareness to their
communities, the entrants were united in their desire to contribute to
the fight against heart disease.

“At Campbell, we have a history of making great-tasting, heart-healthy
products. Now, through the AdDress Your Heart Design and Essay
contest, we invited real people to share their heart health stories,”
said Michael Barkley, Vice President Campbell’s soups. “These inspired
stories will help raise funds for the American Heart Association.”

The finalists’ stories include a heart disease survivor and people who
have taken steps to live a heart-healthy lifestyle after witnessing
their family members’ battle heart disease:

The winning design will become part of the Campbell heart health red
dress collection, joining previous designs by Nicole Miller, Lisa Perry
and Michael Vollbracht for Bill Blass. From a classic, pop-art-inspired
Campbell paper dress from the 1960s to a series of high-profile red
dress designs created to celebrate heart health, the Campbell red dress
has become a symbol of the company’s focus on health and wellness and
support for the cause.

Campbell Soup Company’s Commitment to Heart Health

This is the fourth year of Campbell Soup Company’s “AdDress Your
Heart” program. The effort raises awareness and funds for the American
Heart Association’s Go Red For Women movement by leveraging the red
dress symbol to shine a spotlight on the fight against heart disease,
the number one killer of women in the United States. Campbell has been a
proud national supporter of the movement since 2006 and recently
extended its commitment with plans to donate more than $3.6 million by
2012.

Campbell continues to offer more than 85 great-tasting products that fit
into a heart-healthy lifestyle, such as all 25 varieties of Campbell’s(R)
Healthy Request
(R) soups, Low Sodium V8(R)
100% vegetable juice, Prego(R) Heart Smart
Italian sauces and Swanson(R) Premium Chicken,
which have been screened and verified to meet the American Heart
Association’s certification criteria and display their heart-check mark.

About Go Red For Women

Go Red For Women is the American Heart Association’s solution to save
women’s lives. With one out of three women still dying from heart
disease, we are committed to fighting this No. 1 killer that is largely
preventable. GoRedForWomen.org, a premiere source of information and
education, connects millions of women of all ages and gives them
tangible resources to turn personal choices into life-saving actions. We
encourage women and the men who love them to embrace the cause. For more
information please visit GoRedForWomen.org or call 1-888-MY-HEART
(1-888-694-3278).

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6131048&lang=en

SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
[email protected]
or
Weber Shandwick
Caroline Thomas, 312-988-2305
[email protected]
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