CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 4, 2002–Campbell Soup Company (NYSE:CPB) today announced the appointment of Jay Gould to the position of Chief Marketing Officer, Pepperidge Farm, Incorporated. Gould comes to Pepperidge Farm from The Coca-Cola Company, where he most recently served as Vice President-Portfolio Development and Innovation, Global Marketing Division.
“Jay is a proven leader with deep experience in marketing. His entrepreneurial spirit and track record of success make him an excellent addition to our leadership team,” said Mark Sarvary, President, Pepperidge Farm.
Pepperidge Farm, Inc., based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods. Among the company’s most popular products are “Milano” and “Chocolate Chunk” cookies and “Goldfish” brand crackers.
A native of Dayton, Ohio, Gould began his career in financial planning at NCR Corporation. He then joined General Mills, Inc. in Minneapolis where he worked in product management on the Betty Crocker, Wheaties and Yoplait brands, rising to the level of product manager, Yoplait USA. In 1989, Jay became Vice President-Marketing at the Colombo organization in Andover, Mass., and a year later he was promoted to General Manager-Frozen.
From 1992 to 1995, Gould ran his own highly successful specialty frozen foods company, Full Service Marketing. He was then recruited by Coca-Cola to become Vice President-Kid’s Business Team and New Products, for the Minute Maid unit in Houston. He then advanced to Senior Vice President and Chief Marketing Officer-Minute Maid. From 1998 to 2000, Gould served as Senior Vice President-Marketing, for the Coca-Cola Japan Company. In 2000, he was promoted to Vice President-Portfolio Development and Innovation, Global Marketing Division.
Gould holds a bachelor’s degree in economics from the University of Dayton and an MBA in General Management from the Harvard Graduate School of Business.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high quality soup, sauces, beverage, biscuits, confectionery and prepared food products. The company owns a portfolio of more than 20 market-leading businesses each with more than $100 million in sales. They include “Campbell’s” soups worldwide, “Erasco” soups in Germany and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers, “V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican sauces, “Prego” pasta sauces, “Franco-American” canned pastas and gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom, “Arnott’s” biscuits in Australia and “Godiva” chocolates around the world. The company also owns dry soup and sauce businesses in Europe under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse Tasse,” “Bla Band” and “McDonnells” brands. The company is ably supported by 25,000 employees worldwide. For more information on the company, visit Campbell’s website on the Internet at www.campbellsoup.com.
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