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Campbell Soup Company Appoints Jay Gould Chief Marketing Officer, Pepperidge Farm

CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 4, 2002–Campbell Soup Company
(NYSE:CPB) today announced the appointment of Jay Gould to the
position of Chief Marketing Officer, Pepperidge Farm, Incorporated.
Gould comes to Pepperidge Farm from The Coca-Cola Company, where he
most recently served as Vice President-Portfolio Development and
Innovation, Global Marketing Division.

“Jay is a proven leader with deep experience in marketing. His
entrepreneurial spirit and track record of success make him an
excellent addition to our leadership team,” said Mark Sarvary,
President, Pepperidge Farm.

Pepperidge Farm, Inc., based in Norwalk, Connecticut, is a leading
provider of premium quality fresh bakery products, cookies and
crackers, and frozen foods. Among the company’s most popular products
are “Milano” and “Chocolate Chunk” cookies and “Goldfish” brand
crackers.

A native of Dayton, Ohio, Gould began his career in financial
planning at NCR Corporation. He then joined General Mills, Inc. in
Minneapolis where he worked in product management on the Betty
Crocker, Wheaties and Yoplait brands, rising to the level of product
manager, Yoplait USA. In 1989, Jay became Vice President-Marketing at
the Colombo organization in Andover, Mass., and a year later he was
promoted to General Manager-Frozen.

From 1992 to 1995, Gould ran his own highly successful specialty
frozen foods company, Full Service Marketing. He was then recruited by
Coca-Cola to become Vice President-Kid’s Business Team and New
Products, for the Minute Maid unit in Houston. He then advanced to
Senior Vice President and Chief Marketing Officer-Minute Maid. From
1998 to 2000, Gould served as Senior Vice President-Marketing, for the
Coca-Cola Japan Company. In 2000, he was promoted to Vice
President-Portfolio Development and Innovation, Global Marketing
Division.

Gould holds a bachelor’s degree in economics from the University
of Dayton and an MBA in General Management from the Harvard Graduate
School of Business.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high quality soup, sauces, beverage, biscuits, confectionery and
prepared food products. The company owns a portfolio of more than 20
market-leading businesses each with more than $100 million in sales.
They include “Campbell’s” soups worldwide, “Erasco” soups in Germany
and “Liebig” soups in France, “Pepperidge Farm” cookies and crackers,
“V8” vegetable juices, “V8 Splash” juice beverages, “Pace” Mexican
sauces, “Prego” pasta sauces, “Franco-American” canned pastas and
gravies, “Swanson” broths, “Homepride” sauces in the United Kingdom,
“Arnott’s” biscuits in Australia and “Godiva” chocolates around the
world. The company also owns dry soup and sauce businesses in Europe
under the “Batchelors,” “Oxo,” “Lesieur,” “Royco,” “Liebig,” “Heisse
Tasse,” “Bla Band” and “McDonnells” brands. The company is ably
supported by 25,000 employees worldwide. For more information on the
company, visit Campbell’s website on the Internet at
www.campbellsoup.com.

–30–SF/ph

CONTACT: Campbell Soup Company
Michelle M. Davidson (Media), 856/968-4390
Leonard F. Griehs (Analysts), 856/342-6428