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Campbell Soup Company Celebrates Heart Health with a Flair for Fashion and Family

Campbell Puts the Spotlight on Prevention with Heart-Smart Moms Sporting Red Dresses at the Woman’s Day Red Dress Awards


NEW YORK, Feb 10, 2011 (BUSINESS WIRE) — Campbell Soup Company(NYSE: CPB) brought together fashion and family on the red carpet at the Woman’s Day Red Dress Awards in a show of support for the fight against heart disease.


As part of the fifth consecutive year of the company’s signature “AdDress Your Heart” campaign, Campbell reinforced its commitment to heart health by teaming up with Monica Potter, star of NBC’s Parenthood, and NFL Mom Deborah Johnson, mother of defensive end Jay Richardson, both of whom walked the red carpet in Campbell red dresses and talked about their motivation to raise awareness for heart disease, the number one killer of women.


“I am proud to be a part of Campbell’s ‘AdDress Your Heart’ campaign and wear this red dress to help raise awareness of the cause and honor my father who I lost to heart disease,” said Potter. “I hope to rally moms and everyone across the country to stand up and fight this disease by choosing heart-healthy foods, exercising and helping me spread the message that heart disease is preventable.”


Potter and Johnson have shared their heart-health stories on video at CampbellsAdDressYourHeart.com and are asking others to address their hearts. For every video view through March 31, 2011, Campbell will donate $1 to the American Heart Association’s Go Red For Women movement, up to $625,000. This is part of the overall $3.6 million donation Campbell has committed to the organization by 2012.


Recognized for Heart Health


At the Woman’s Day Red Dress Awards, Campbell’s Executive Vice President and Chief Operating Officer, Denise Morrison was among those recognized for their contributions to the cause. Morrison received the “Healthy Heart” award as a tribute to an inspiring woman who has worked tirelessly to aid the fight against cardiac disease and promote heart health and nutrition.


“This is our fifth year supporting the American Heart Association’s Go Red For Women movement and we are proud that our ‘AdDress Your Heart’ campaign helps people to learn more about ways to lead a heart-healthy lifestyle,” said Morrison. “At Campbell, we are dedicated to making delicious, heart-healthy products, and we will continue our mission to help people eat and live better.”


Campbell offers more than 100 convenient, great-tasting products that fit into a heart-healthy lifestyle. This includes all 25 Campbell’s(R) Healthy Request(R) soups, Low Sodium V8(R) 100% vegetable juice and Prego(R)Heart Smart Italian sauces. All of these products have been screened and verified to meet the American Heart Association’s certification criteria to display its heart-check mark. For more information about the campaign and Campbell’s heart-healthy products, visit www.CampbellsAddressYourHeart.com.


About Go Red For Women


Go Red For Women is the American Heart Association’s solution to save women’s lives. With one out of three women still dying from heart disease, we are committed to fighting this No. 1 killer that can be prevented. GoRedForWomen.org, a premiere source of information and education, connects millions of women of all ages and gives them tangible resources to turn personal choices into life-saving actions. We encourage women and the men who love them to embrace the cause. For more information please visit GoRedForWomen.org or call 1-888-MY-HEART (1-888-694-3278).


About Campbell Soup Company


Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit www.campbellsoup.com


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SOURCE: Campbell Soup Company


Campbell Soup Company
Juli Mandel Sloves
(856) 342-3717
juli_mandel_sloves@campbellsoup.com
or
Weber Shandwick
Emily Jane Meyer
(312) 988-2212
ejmeyer@webershandwick.com