CAMDEN, N.J., July 16, 2009 – Campbell Soup Company (NYSE:CPB) today continued its commitment to sustainability and corporate social responsibility by officially opening a new playground composed of recycled materials at Gloucester County’s historic Soupy Island Park in Thorofare, N.J.
“This playground serves dual purposes for Campbell. For one, we continue our long-standing tradition of giving back to the community,” said Sean Connolly, President of Campbell USA. “Second, by building this playground from recycled materials, Campbell demonstrates its increased commitment to sustainability, which is important to our employees, our shareowners and to people who purchase our products.”
The playground is made up of recycled and recyclable heavy-duty aluminum and galvanized steel. And manufacturer Landscape Structures is an exclusive partner of Global ReLeaf. Via that program, Landscape Structures plants trees to offset the carbon dioxide produced during the manufacturing process.
Approximately 25 Campbell USA employees came out to Soupy Island on June 25 to build the playground. General Recreation, Inc. was commissioned for the project and designed the playground, distributed the materials and oversaw the building process. Another 25 employees were on-site today for the ribbon cutting, running field games for 50 Camden area children, with prizes including Camden Riversharks tickets and Campbell’s merchandise.
Campbell’s efforts will benefit approximately 500 inner-city children that use Soupy Island Park on a daily basis during the summer months. This is the third year that Campbell has revitalized a portion of Soupy Island, Initially, Campbell helped restore the park’s 108-year old carousel and double-sided slide, and built a baseball diamond, soccer field and a volleyball court. Last year, the company added a basketball court to Soupy Island.
“Campbell has proven its commitment to Soupy Island through its refurbishment projects, product donations and the construction of a baseball diamond, soccer field, volleyball court and basketball court,” said Bob Perez, Soupy Island’s Caretaker. “I really appreciate all that they are doing to help these kids and I am particularly excited about this year’s newest addition–the playground–which the kids are already enjoying.”
In addition, employees completed other refurbishment projects around the property, including landscaping/yardwork, painting the facility’s two pools and bathroom and installing mulch. To date, more than 60 employees have volunteered over the course of four days. Another volunteer day is slated for July 30 and August 13.
Along with the new playground, Campbell donated a summer’s worth of Campbell’s soup, V8 Splash® juice beverages and Pepperidge Farm Goldfish® crackers.
About Campbell Soup Company Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.
About Soupy Island Founded in 1877 by a group of doctors, Soupy Island has treated tuberculosis patients and served soup for up to 5,000 people per day during the Great Depression. Today, the park serves approximately 500 children from New Jersey and Pennsylvania during its July through August operating season.
CONTACT:Susan Buehler, Bellevue Communications Group(215) 893-4284Anthony Sanzio(856) 968-4390
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