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Campbell Soup Company Donates $500,000 to the Salvation Army Kroc Center in Camden

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Donation will fund Campbell Healthy Community Kitchen and support
nutrition education at new community center

CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 4, 2012–
Campbell Soup Company (NYSE:CPB) announced today that it is
making a $500,000 donation to The Salvation Army Ray and Joan Kroc Corps
Community Center, which recently broke ground in the Cramer Hill section
of Camden. Surrounded by community leaders and elected officials
including Senator Donald Norcross, and The Salvation Army Kroc Center
Administrator Major Paul Cain, Campbell’s President and Chief Executive
Officer Denise Morrison made the announcement at a press conference held
on the 24-acre site.

Campbell Soup Company President and CEO Denise Morrison presents a check for $500,000 to Joe Ventres ...

Campbell Soup Company President and CEO Denise Morrison presents a check for $500,000 to Joe Ventresca, Kroc Center Capital Campaign Chairman, Major Alma Cain, Kroc Center Associate Administrator, Major Paul Cain, Kroc Center Administrator and Major Donald E. Berry, NJ State Commander, The Salvation Army to fund the Campbell Healthy Community Kitchen and support nutrition education programming at the new Kroc Community Center in Camden. (Photo: Campbell Soup Company)

The $500,000 donation will build the Campbell Healthy Community Kitchen
within the Kroc Center, which is expected to serve thousands of daily
meals and snacks to 350,000 visitors annually. Young people in the Early
Childhood Education Center, after school programs and youth
organizations will also eat meals served from the kitchen. The Campbell
Healthy Community Kitchen will also house an education area, where the
donation will help support nutrition, cooking, and various food
education programs.

“Giving back to the communities where we live and work is part of
Campbell’s DNA,” said Denise Morrison, President and Chief Executive
Officer of the Campbell Soup Company. “The new Campbell Healthy
Community Kitchen is a perfect way for us to nourish our neighbors and
help promote healthy eating and lifestyles. We are proud to partner with
the Camden Kroc Center, an important facility that will provide our
city’s residents with much-needed recreational, health and educational

“We are extremely grateful for this generous contribution from
Campbell,” said Major Paul Cain, Kroc Center Administrator. “Campbell
has been in Camden for over 140 years and has clearly been committed to
the revitalization of the city. We are pleased Campbell chose the Kroc
Center as a place to showcase its continued support to the people of
Camden and to spread the word about good nutrition and healthy food

Construction on the $90 million Kroc Center began last week. The 120,000
square foot facility will create 160 new jobs and is scheduled to open
in 2014. The Kroc Center features family and fitness services, an
eight-lane competition pool and water park, a chapel, a black box
theater, and a dance studio. It also features indoor and outdoor
basketball courts and ball fields.

“This facility will give families in Camden a place to call home,
complete with safe recreational activities,” said Camden Mayor Dana
Redd. “We are extremely grateful to Campbell Soup Company for making
another commitment to Camden and its residents.”

The Kroc Center in Camden is one of 27 community centers in underserved
neighborhoods nationwide. In 2004, The Salvation Army USA announced that
it would receive nearly $1.6 billion from the estate of Mrs. Joan Kroc.
Inspired by a center she created with The Salvation Army in San Diego,
her gift would act as a lead grant to construct and partially endow the
other centers. Mrs. Kroc wanted each Center to be a “beacon of hope
and an agent of change
,” providing opportunities for people of all
ages to build a better life.

About Campbell Soup Company

Campbell Soup Company is a manufacturer and marketer of high-quality
foods and simple meals, including soup and sauces, baked snacks and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” “V8” and “Bolthouse Farms.” Through its corporate social
responsibility program, the company strives to make a positive impact in
the workplace, in the marketplace and in the communities in which it
operates. Campbell is a member of the Standard & Poor’s 500 and the Dow
Jones Sustainability Indexes. For more information, visit

About the Ray and Joan Kroc Corps Community Center

After receiving a bequest of $1.6 billion from the estate of Mrs. Joan
Kroc and reviewing 28 cities in its Eastern Territory, The Salvation
Army USA chose Camden as one of eight locations to receive funds in
2006. The Salvation Army Camden has secured $88.7 million of the $90
million total cost. With a projected opening date in 2014, the Kroc
Center will be a 120,000 square foot state-of-the-art center providing
recreational, health, educational, cultural, family and spiritual
programming to the Camden community.

Source: Campbell Soup Company

Campbell Soup
Carla Burigatto, 856-342-3737
For The
Salvation Army
Liz Thomas, 856-642-6226 x13

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