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Campbell Soup Company Encourages People to Try Something New

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New Look, New Mouthwatering Recipes and a Chance to Win $25,000 Make the Season Special

CAMDEN, N.J., Sep 16, 2010 (BUSINESS WIRE) —

This fall, Campbell Soup Company (NYSE:CPB) is encouraging people to try something new.



Whether it’s taking a cooking class, skydiving, or sitting down and rediscovering their favorite soups, there has never been a better time to explore and do something novel. Until Nov. 15, 2010, people can log onto http://www.trycampbellsoup.com for a chance to win up to $25,000. The grand prize winner will be able to use that money to try something new. One hundred additional winners will receive $1,000 to explore their personal passions. In addition, everyone that visits the Web site can download $5 worth of coupons to make it easier than ever to try any of the new look Campbell’s soups.


“Trying something new is a great way to add a little inspiration into the daily routine,” said Lisa Walker, VP – Campbell’s Condensed soups. “We’re going to reintroduce people to our condensed soups and give them the opportunity to try something they’ve always wanted to do. Whether it’s enjoyed as a bowl of soup for lunch or used as an ingredient in a skillet recipe for dinner, our soups fit the lifestyle, needs and budget of every family.”


It is all part of the celebration of what’s new from Campbell’s Condensed soup, which includes:





To enter, and for more information, coupons and innovative recipe ideas from Campbell’s Kitchen, visit http://www.trycampbellsoup.com and http://www.CampbellsKitchen.com.


About Campbell Soup Company


Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit http://www.campbellsoup.com.


 


SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner, 856-342-3738
[email protected]
or
Hunter Public Relations
Tracy Hom, 212-679-6600 x257
[email protected]

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