Campbell Soup Company Encourages People to Try Something New

New Look, New Mouthwatering Recipes and a Chance to Win $25,000 Make the Season Special

CAMDEN, N.J., Sep 16, 2010 (BUSINESS WIRE) —

This fall, Campbell Soup Company (NYSE:CPB) is encouraging people to try something new.

Whether it’s taking a cooking class, skydiving, or sitting down and rediscovering their favorite soups, there has never been a better time to explore and do something novel. Until Nov. 15, 2010, people can log onto for a chance to win up to $25,000. The grand prize winner will be able to use that money to try something new. One hundred additional winners will receive $1,000 to explore their personal passions. In addition, everyone that visits the Web site can download $5 worth of coupons to make it easier than ever to try any of the new look Campbell’s soups.

“Trying something new is a great way to add a little inspiration into the daily routine,” said Lisa Walker, VP – Campbell’s Condensed soups. “We’re going to reintroduce people to our condensed soups and give them the opportunity to try something they’ve always wanted to do. Whether it’s enjoyed as a bowl of soup for lunch or used as an ingredient in a skillet recipe for dinner, our soups fit the lifestyle, needs and budget of every family.”

It is all part of the celebration of what’s new from Campbell’s Condensed soup, which includes:

  • Chefs’ Creations: The Campbell Chefs were put to the test – reduce sodium in even more of their soups while maintaining great taste. The result was 21 more soups that now have less sodium, by adding sea salt that delivers the great flavor people love, while reducing sodium by at least 25 percent in each bowl.

  • Painting the Store Red & White: Shoppers will be surrounded by the exciting news on Campbell’s Condensed soups. Shelf signage in poultry, dairy and bread departments will help get shoppers in the soup aisle, where super-sized floor graphics will complement new shelving. One-million samples of Campbell’s “Great for Cooking” recipe, Dripping Roast Beef with Melted Provolone sandwiches, will be distributed in 4,000 stores nationwide. Additionally, more than three million packages of chicken breast and over four million gallons of milk will feature an on-pack promotion showcasing a Campbell’s Condensed soup recipe and cost-saving coupon.

  • Shopping Made Easy: The soup aisle can overwhelm, but now, no more! Thanks to an easier-to-shop gravity-fed shelving system, featuring new labels with bold food photography that is organized into four convenient categories – Classic Favorites, Taste Sensations, Healthy & Delicious, and Healthy Kids – it will be easier for people to find what they need.

  • Recipes that are Sure to Inspire: offers hundreds of recipes to help keep meals exciting while solving the daily challenge, “what’s for dinner?” From quick and easy sandwiches like roast beef with melted provolone cheese to Mediterranean-inspired fare such as Chicken Balsamico, the experts at Campbell’s Kitchen have been hard at work creating recipes you’d never imagine were made with soup. What’s more, from mid-Sept. to mid-Nov., the Campbell’s Mobile Kitchen will travel across the country, making stops in Boston, Chicago, Dallas, Minneapolis, and St. Louis, where it will sample new Dripping Roast Beef with Melted Provolone sandwiches made with Campbell’s French Onion soup. It’s just one of many surprising new recipes that can be prepared with Campbell’s Condensed soups and can be found on

To enter, and for more information, coupons and innovative recipe ideas from Campbell’s Kitchen, visit and

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup and sauces, baked snacks and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility program, the company strives to make a positive impact in the workplace, in the marketplace and in the communities in which it operates. Campbell is a member of the Standard & Poor’s 500 and the Dow Jones Sustainability Indexes. For more information, visit


SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner, 856-342-3738
Hunter Public Relations
Tracy Hom, 212-679-6600 x257