V8 Brand Makes It Easier for People To Get Vegetables On the Go
CAMDEN, N.J.–(BUSINESS WIRE)–Dec. 3, 2008–For the seventy percent of Americans who don’t get enough vegetables
every day1, there are now fewer excuses. Campbell Soup
Company (NYSE: CPB), the maker of V8(R) 100% juices, has
made it even more convenient for people to get their vegetables on the
go by expanding the distribution of several of its V8 juices to
vending machines for the first time.
Campbell has created a new 12-ounce bottle that will enable the company
to offer its popular V8 juices in approximately 15,000 vending
machines across the country including those in malls, offices, hotels,
hospitals and even schools. The single-serve refrigerated juices will be
managed by Coca-Cola Enterprises’ (CCE) leading distribution system as
part of an agreement Campbell entered into with Coca-Cola North America
and CCE in June 2007.
“Leveraging our partnership with Coca-Cola to make vegetable-based
juices more accessible and available is another important step in the V8
brand’s goal to expand our distribution capabilities and to help
people get more vegetables into their diets every day,” said Darren
Serrao, Vice President, Marketing, V8 Beverages. “Providing
nutritious, functional juices like V8 vegetable juice and V8
V-Fusion(R) in more places like schools is
especially important given that healthy habits begin early in life.”
Demand for health-promoting, functional beverages is on the rise. Mintel
International Ltd., a leading global supplier of consumer, product and
media intelligence, estimates the total functional beverage market
exhibited a 29 percent growth since 2003, and forecasts sales to
increase another 19 percent by 20112.
V8, the “original functional beverage,” will offer six 100% juice
varieties in the new 12-ounce bottles, to meet different taste and
lifestyle priorities: V8 100% vegetable juice, Spicy Hot V8
100% vegetable juice, V8 V-Fusion Strawberry Banana juice, V8
V-Fusion Pomegranate Blueberry juice, V8 V-Fusion Peach Mango
juice and Campbell’s(R) Tomato juice.
V8 100% vegetable juice provides three full servings of
vegetables and V8 V-Fusion provides more than a full serving each
of vegetables and of fruit in each 12-ounce bottle. The juices also are
a good source of antioxidants A and C and help people to meet the
government recommended five servings of vegetables per day.
In addition to vending machines the new 12-ounce bottles are currently
available in convenience, grocery and mass merchandisers.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.
1 Casagrande SS, Wang Y, Anderson C, Gary TL. Have Americans
Increased their Fruit and Vegetable Intake? The Trends Between 1988 and
2002. Am J Prev Med 2007; 32:257-63
2 Mintel International Group Ltd, Functional Beverages,
CONTACT: Campbell Soup Company
Juli Mandel Sloves
Source: Campbell Soup Company
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