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Campbell Soup Company Launches Food Innovation Challenge with Foodworks to Identify Top Food Disruptors

CAMDEN, N.J.–(BUSINESS WIRE)–Jul. 27, 2017–
Campbell Soup Company (NYSE:CPB) today announced a partnership
with Foodworks Brooklyn designed to assist up-and-coming food innovators
with a passion for real food. Foodworks Brooklyn is a kitchen incubator
dedicated to growing early-stage retail and wholesale food businesses.
The partnership includes a Real Food Innovation Challenge and a
mentorship program between Campbell experts and Foodworks members.

Campbell hosted the Real Food Innovation Challenge at Foodworks’
commercial kitchens in Brooklyn on July 25. The Challenge identified
three innovative food entrepreneurs and awarded them funding to pursue
their concepts at Foodworks. The winners were selected based on four
criteria:

  • Did their product/concept use recognizable and desirable ingredients?
  • Did the entrepreneurs outline a sound plan to grow their business,
    with an understanding of the market and consumer dynamics?
  • Was the product delicious and meet a consumer need in a compelling way?
  • And finally, did the entrepreneurs present their concepts in a clear,
    concise and engaging manner?

Red
Velvet NYC
, a gourmet DIY baking kit designed to simplify home
baking via a delivery of pre-measured local and recognizable ingredients
and detailed recipe cards to make impressive desserts, was selected as
the winning concept and awarded a $10,000 credit toward their Foodworks
membership. Watermelon
Road
, a natural, clean snacks company with fruit and vegetable
jerkies, and Better
Almond Butter
, an organic sprouted almond spread that uses Marcona
almonds from Spain, were selected as runners-up. Each was awarded $5,000
to be used toward their Foodworks membership. Zesty
Z
, Keepers,
BoonBox
and Hany’s also participated in the pitch session, sharing beverage and
snack concepts.

The Challenge began earlier this month when Campbell invited Foodworks
members to participate in an idea pitch session. Nearly 40 entries were
received and seven finalists were selected by Campbell to present their
ideas to judges in front of a live audience.

“We believe that supporting the next wave of food entrepreneurs is
critical to cultivate the future of real food,” said Emily Waldorf, Vice
President of Corporate Strategy at Campbell Soup Company. “Working with
Foodworks is an opportunity for Campbell to empower industry disruptors,
have a window into entrepreneurs and their thinking, and apply it to the
way we approach innovation.”

“Foodworks is excited to be working with Campbell on this fantastic
partnership,” said Foodworks CEO and co-founder Nick Devane. “Campbell’s
roots are embodied in their long-lasting commitment to aligning with
purpose and innovation, and we’re thrilled to have them work
collaboratively to help empower the next crop of great food
entrepreneurs.”

The judging panel included: Carlos Abrams-Rivera, President, Pepperidge
Farm, Bethmara Kessler, Senior Vice President of Campbell’s Shared
Services Organization, Mike Paul, Vice President, Marketing & Innovation
at Campbell, Susan Westmoreland, Food Director, Good Housekeeping and
Maxine Builder, Associate Editor, Extra Crispy.

The second part of the partnership is a mentorship program that offers
Foodworks members the ongoing opportunity to tap into Campbell experts
for counsel on topics such as branding, marketing, product development
and packaging.

“The mentorship is two-fold, it helps Campbell employees think
differently and challenge the conventional way we go to market, and it
gives Foodworks members a chance to gain insights from Campbell experts
on business challenges,” Waldorf said. “It is a great learning for both
sides leveraging the best of big and small.”

About Campbell Soup Company:

Campbell (NYSE:CPB) is driven and inspired by our Purpose, “Real food
that matters for life’s moments.” We make a range of high-quality soups
and simple meals, beverages, snacks and packaged fresh foods. For
generations, people have trusted Campbell to provide authentic,
flavorful and readily available foods and beverages that connect them to
each other, to warm memories and to what’s important today. Led by our
iconic Campbell’s brand, our portfolio includes Pepperidge
Farm, Bolthouse Farms, Arnott’s, V8, Swanson, Pace, Prego, Plum, Royal
Dansk, Kjeldsens
and Garden Fresh Gourmet. Founded in 1869,
Campbell has a heritage of giving back and acting as a good steward of
the planet’s natural resources. The company is a member of the Standard
& Poor’s 500 and the Dow Jones Sustainability Indexes. For more
information, visit www.campbellsoupcompany.com
or follow company news on Twitter via @CampbellSoupCo.
To learn more about how we make our food and the choices behind the
ingredients we use, visit www.whatsinmyfood.com.

About Foodworks:

Foodworks is a rapidly scaling company on a mission to change the
landscape of the food industry. We work with individuals possessed of
creative culinary ideas and give them the resources needed to move ideas
from inception to scaled businesses. Our community-focused and
quality-driven culinary incubators deliver an end-to-end suite of
solutions to benefit everyone in the food industry: small businesses,
wholesale buyers, co-packing partners, production facilities, and
potential investors. Foodworks participants benefit from affordable
commissary and co-working space, tailored mentorship programs and
workshops, flexible working hours, and, most importantly, community of
supportive culinary professionals looking to achieve the same goal:
change the way we think about food. Experience Foodworks and get
connected at www.thefoodworks.com.

Source: Campbell Soup Company

Campbell Soup Company
Megan Haney, 856-342-4978
[email protected]