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Campbell Soup Company Launches Select Harvest(R) Soups in Foodservice

100 Percent Natural, Real Ingredients Deliver Real Great TasteCAMDEN, N.J., Jan 25, 2010 (BUSINESS WIRE) — Campbell Soup Company’s (NYSE: CPB) North America Foodservice
division today announced the launch ofCampbell’s(R) Select
Harvest(R) 100 percent natural soups in Foodservice. The new soup line
will offer consumers in hundreds of college campuses, office buildings,
hospitals and other institutions throughout the U.S. natural, delicious
options when they are away from home.

“People are trying to eat healthier, even when they are away from home.
Bringing our Select Harvest soups into foodservice allows us to
offer more great tasting, 100 percent all natural options to people
eating meals away from home,” said Taly Salamon, Manager, Innovation and
Business Development, Campbell Soup Company.

Select Harvest soups’ high-quality ingredients include 100
percent all-natural chicken stock, tangerine tomatoes, sweet basil and
other naturally delicious ingredients. Plus, Campbell has added a
unique, lower sodium natural sea salt, which enables each Campbell’sSelect Harvest soup to meet the healthy sodium level of 480 mg.
per 8 oz. serving while still delivering great taste.

Campbell’s retail line of Select Harvest soups was the company’s
fastest growing soup line last year. The launch of Select Harvest soups
in foodservice will help Campbell address the increasing demand for
great-tasting and nutritious options in universities, offices and other
non-commercial operations.

As part of the product launch, Campbell’s North America
Foodservice division is sponsoring a “Culinary Me” sweepstakes for
operators and a “Better Me” spa sweepstakes for consumers. The “Culinary
Me” Grand Prize will be awarded to five operators, and will include a
Culinary Package and Culinary Day at their operation hosted by a
Campbell North America Foodservice chef. One consumer will win the
“Better Me” Grand Prize, a spa getaway.

Campbell’s Select Harvest foodservice soups are packaged by the
case, each of which includes three 4-pound 100 percent recyclable
plastic trays of soup. The soups are available now, and are $31-$33 per
case. For more information, visit www.campbellfoodservice.com.

About Campbell Foodservice

Since 1965, Campbell’s North America Foodservice division has been a
trusted food service partner, committed to providing restaurants,
schools and institutions with great-tasting, nutritionally balanced
products. These include Campbell’s(R)Healthy Request(R)
soups, Campbell’s(R) Well & Good(R)
soups, StockPot(R) soups and sauces,V8(R)
beverages, Pace(R) and Prego(R) sauces,
and Pepperidge Farm(R) snacks.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including Campbell’s(R), Pepperidge
Farm
(R), Arnott’s(R), and V8(R).
For more information on the company, visit Campbell’s website at www.campbellsoup.com.

SOURCE: Campbell Soup Company

Campbell Soup Company
Sheri Oppenheimer
856-968-4363