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Campbell Soup Company Launches “Soup Scan Sweepstakes” Using New Stickybits App to Promote Revamped Label Designs, Shopper Experience and Soup Selections

CAMDEN, N.J., Aug 10, 2010 (BUSINESS WIRE) —

Campbell Soup Company(NYSE:CPB) today launched Campbell’s
Soup Scan Sweepstakes, the first sweepstakes to use the Stickybits
mobile application, to provide a fun and interactive way to build
awareness of the brand’s redesigned label, enhanced shopper experience
and great tasting soup selections.

Stickybits connects digital media to real-world objects via barcodes.
With the Stickybits mobile application, users can scan any barcode and
attach photos and video content for other users to discover and respond
to. A person’s Stickybits activities can be shared across Facebook,
Twitter and Foursquare.

“This sweepstakes is the first of its kind to use the Stickybits app,”
said Seth Goldstein, Cofounder, Stickybits. “We are pleased to have
Campbell as a charter advertising partner.”

People enter the sweepstakes by using the free application to scan UPC
codes from labels of redesigned Campbell’s Condensed soup cans
and sharing their impressions of the new designs by adding a photo,
which is then posted on the Campbell’s Condensed soup Facebook
page.

During the promotion, which concludes Oct. 1, people who visit the Campbell’s
Condensed soup Facebook
page
can enter the sweepstakes by downloading the Stickybits
mobile application for iPhone or Android smart phones and have the
chance to win $500 (entrants must be 18 years or older) by posting a
picture of the new label. Persons without an iPhone or Android phone can
also enter the sweepstakes directly from the Campbell’s Condensed
soup Facebook page.

“By encouraging shoppers to seek out and interact with our iconic brand
we hope to make them feel even more connected to the Campbell’s brand,”
said Jennifer Gordon, Director – Global Advertising and Design, Campbell
Soup Company.

The Campbell’s Condensed soup Facebook page and the Campbell’s
Soup Scan Sweepstakes were developed by the interactive practice of G2
USA. Sweepstakes promotion and fulfillment are being handled by Strobe
Promotions.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup and sauces, baked
snacks and healthy beverages. Founded in 1869, the company has a
portfolio of market-leading brands, including “Campbell’s,” “Pepperidge
Farm,” “Arnott’s” and “V8.” Through its corporate social responsibility
program, the company strives to make a positive impact in the workplace,
in the marketplace and in the communities in which it operates. Campbell
is a member of the Standard & Poor’s 500 and the Dow Jones
Sustainability Indexes. For more information, visit www.campbellsoup.com.

About Stickybits

Stickybits connects digital media to real-world objects via barcodes.
The company was started in 2010 and is based in New York City. For more
information, contact press@stickybits.com
or visit www.stickybits.com.

About G2 USA

G2 USA is a top-five brand activation agency that helps marketers
Maximize Brand CommitmentSM. G2 USA is part of the WPP group
(NASDAQ: WPPGY). For more information, visit www.g2.com.

About Strobe Promotions

Strobe Promotions, Inc. is a full-service promotion marketing firm that
delivers strategic solutions for new media promotions. Current clients
include: eBay, Campbell Soup Company, Visa, StubHub, and others.

SOURCE: Campbell Soup Company

Campbell Soup Company
John Faulkner (Media)
(856) 342-3738
John_w_faulkner@campbellsoup.com