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Campbell Soup Company Lowers Sodium in SpaghettiOs Pastas

Extends Leadership in Lower Sodium Products and Underscores Commitment to Provide Healthier Foods for ChildrenCAMDEN, N.J., Dec 14, 2009 (BUSINESS WIRE) — Campbell Soup Company (NYSE:CPB) today announced further sodium
reduction in its line of Campbell’s(R)
SpaghettiOs(R) canned pastas by up to 35 percent,
depending on the variety – one-third less than other canned pastas. This
marks the second major sodium reduction for SpaghettiOs in two
years and now brings all varieties of this childhood favorite in line
with government criteria for healthy main dishes – controlled for fat,
saturated fat, cholesterol, and sodium and containing a significant
level of at least two positive nutrients. The product will begin to
appear on store shelves in April.

Each one-cup serving of the new, lower sodium Campbell’sSpaghettiOs
varieties will contain at least five essential nutrients, for example,
vitamin A, fiber, calcium, iron or folic acid; a full serving of
vegetables (1/2 cup), and all plain varieties provide a full serving of
grains. To meet the FDA and USDA criteria for a healthy main dish, each
one-cup serving will be low in fat; low in saturated fat; contain 90 mg
cholesterol or less; 600 mg sodium or less, and provide a significant
level of at least two positive nutrients.

“Offering healthier versions of our products for kids is a major
priority for Campbell,” said Sean Connolly, President, Campbell’s US
soups, sauces and beverages. “Changing the recipe of SpaghettiOs
comes on the heels of reducing sodium in our condensed kids soups to
healthy levels. It’s also consistent with our commitment to advertise
only sound food choices to children.”

The recipe change for SpaghettiOs is part of Campbell’s ongoing
commitment to lower sodium across its portfolio, the company’s top
strategic priority. In the past four years, Campbell has reduced the
sodium by 25 to 50 percent in more than 100 of its products, including
many Campbell’s(R) soups, V8(R)
juices, Prego(R) sauces and Pepperidge Farm(R)
breads.

Several lower sodium varieties of SpaghettiOs canned pasta will
start to appear on store shelves in April, including SpaghettiOs
Original, SpaghettiOs A to Z’s and licensed shaped pasta
varieties such as SpaghettiOs Disney(R)
Princesses. Lower sodium versions of the balance of the product line
will be available in July, including SpaghettiOs with Franks and
Cars(TM) shaped pasta varieties, as well as SpaghettiOs Meatball,
which is already at a lower sodium level, but has undergone a reduction
in saturated fat to meet healthy criteria.

Campbell’s Commitment to Kids

Campbell is a charter participant in the Children’s Food and Beverage
Advertising Initiative, which is supported by leading food companies to
encourage healthier eating by children. Other Campbell products that are
part of this initiative as sound food choices for children include all
12 varieties of Campbell’s(R)condensed
kids soups and nine varieties of Pepperidge Farm(R)Goldfish(R) crackers.

These efforts also support Campbell’s participation in the Healthy
Weight Commitment Foundation to help reduce obesity – particularly
childhood obesity – by 2015. The Foundation is a partnership between
more than 40 of the nation’s largest retailers, non-profit
organizations, food and beverage manufacturers and trade associations.
It promotes the importance of energy balance – balancing calories eaten
with calories burned through activity – focusing on three critical
areas: the marketplace, the workplace and schools. The Foundation also
encourages its partners to provide options with healthier nutrition.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

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SOURCE: Campbell Soup Company

Campbell Soup Company
Juli Mandel Sloves, 856-342-3717
juli_mandel_sloves@campbellsoup.com