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Campbell Soup Company Makes School Lunches Healthier and More Affordable

Delivers on Commitment to Provide Nutritious, Value-Oriented

                        Offerings for Children

CAMDEN, N.J.–(BUSINESS WIRE)–Oct. 27, 2008–Campbell Soup
Company (NYSE:CPB) today announced that its North America Foodservice
division has made it easier and more affordable for U.S. schools to
provide children with nourishing lunch options at schools across the
country.

Campbell has reformulated and expanded its popular line of soups
offered in schools, reduced the price of its Campbell’s(R) Healthy
Request(R) products and reformulated Pepperidge Farm(R) snacks served
in schools to meet the standards outlined by the Alliance for a
Healthier Generation – a partnership between the William J. Clinton
Foundation and the American Heart Association – which Campbell was one
of the first participants to join in October 2006.

These efforts reflect the company’s commitment to provide
nutritious and affordable product offerings for children. Campbell’s
North America Foodservice division provides products that fall into
the simple meals and snacking categories to schools in all 50 states
throughout the U.S.

“We all want our children to eat well, even when we can’t be with
them,” said Sean Connolly, President-North America Foodservice. “When
we send them off to school, we hope they’ll be able to find
nourishing, affordable lunch options. Campbell’s North America
Foodservice is focused on wellness and value. We are proud to promote
the benefits of our products that meet the Alliance criteria for
calories, fat and sodium, and provide schools with more products that
are affordable and exciting to children.”

Campbell’s school soup portfolio now includes a 50 oz. variety of
lower-sodium Campbell’s Chicken & Stars soup, lower-sodium versions of
Campbell’s Vegetarian Vegetable Alphabet and Campbell’s Mega Noodle
soup and four varieties of Campbell’s Healthy Request soups which have
been reduced in price to be consistent with the cost of the original
varieties. All of these soups meet the government criteria for
‘healthy’ foods — contain 480 mg of sodium or less per serving, low
in fat, saturated fat, cholesterol and contain a positive nutrient. In
addition, all of the soups are under 100 calories per serving, do not
contain added MSG(1) and offer the great taste kids love. The new
varieties will be available in December. The price reduction on
Campbell’s Healthy Request soups has already gone into effect.

Additionally, 10 Pepperidge Farm products meet the guidelines for
the Alliance for a Healthier Generation. The products all are trans
fat free, offer one grain serving per pack and can be served for
breakfast, lunch or during after-school programs. These products
include:

    --  Goldfish Snack Crackers in Cheddar, Parmesan and Whole Grain
        Cheddar;

    --  Flavor Blasted Goldfish Snack Crackers in Kickin' Ranch and
        Hot and Spicy Cheddar;

    --  Giant Goldfish Grahams in Chocolate and Cinnamon; and

    --  Goldfish Physedibles(R) Animal Crackers in Strawberry, Lemon
        and Vanilla.

As part of this effort, Campbell is sponsoring a promotion in
which ten school districts throughout the U.S. will win a Wellness Day
at one of its schools. The day will include cooking demonstrations,
healthy culinary activities and nutrition education sessions.

About Campbell Foodservice

Since 1965, Campbell’s North America Foodservice division has been
a trusted food service partner, committed to providing restaurants,
schools and institutions with great-tasting, nutritionally balanced
products. These include Campbell’s(R) Restaurant Quality(TM) soups,
Campbell’s(R) Well & Good(R) soups, V8(R) soups and entrees, V8(R)
beverages, Pace(R) and Prego(R) sauces, and Pepperidge Farm(R) snacks.

About Campbell Soup Company

Campbell Soup Company is a global manufacturer and marketer of
high-quality foods and simple meals, including soup, baked snacks, and
healthy beverages. Founded in 1869, the company has a portfolio of
market-leading brands, including “Campbell’s,” “Pepperidge Farm,”
“Arnott’s,” and “V8.” For more information on the company, visit
Campbell’s website at www.campbellsoup.com.

(1) Some Healthy Request soups contain yeast extract, a natural
ingredient that contains a small amount of naturally occurring
glutamic acid.


    CONTACT: Campbell Soup Company
             Sheri Oppenheimer, 856-968-4363

    SOURCE: Campbell Soup Company